Subaru

Subaru

Subaru
Name:SUBARU
Year of foundation:1953
Founder:Kenji Kita
Belongs:subaru corporation
Location:Japan
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Subaru

History of the Subaru car brand

Contents FounderEmblemCar history in modelsQuestions and answers: These Japanese cars belong to Subaru Corporation. The company produces cars for both the consumer market and commercial purposes. The history of Fuji Heavy Industries Ltd., whose trademark is Subaru, begins back in 1917. However, automotive history only got its start in 1954. Subaru engineers create a new prototype of the P-1 car body. In this regard, it was decided on a competitive basis to choose a name for a new car brand. Many options have been considered, but it is "Subaru" that belongs to the founder and head of FHI, Kenji Kita (Kenji Kita). Subaru means unification, literally "gather together" (from Japanese). The constellation "Pleiades" is called by the same name. It seemed quite symbolic to Kita, so it was decided to leave the name, because the HFI concern was founded as a result of the merger of 6 companies. The number of companies corresponds to the number of stars in the Pleiades constellation that can be seen with the naked eye. Founder The idea of ​​creating one of the first passenger cars of the Subaru brand is the founder and head of Fuji Heavy Industries Ltd. — Kenji Kita. He also owns the name of the car brand. He himself took part in the development of the design and body of the P-1 (Subaru 1500) in 1954. In Japan, after the hostilities, a crisis of engineering came, resources in the form of raw materials and fuel were sorely lacking. In this regard, the government was forced to pass a law that cars up to 360 cm in length and fuel consumption not exceeding 3,5 liters per 100 km were subject to a minimum tax. It is known that Kita at that time was forced to purchase several drawings and plans for the design of cars from the French concern Renault. With their help, he was able to create a car suitable for the Japanese man in the street, suitable for the lines of the tax law. It was a Subaru 360 model released in 1958. Then the high-profile history of the Subaru brand began. Emblem Logo Subaru, oddly enough, repeats the history of the name of the car brand, which translates as the constellation "Pleiades". The emblem depicts the sky in which the constellation Pleiades shines, consisting of six stars that can be seen in the night sky without a telescope. Initially, the logo did not have a background, but was depicted as a metal oval, empty inside, on which the same metal stars were located. Later, designers began to add color to the background of the sky. Relatively recently, it was decided to completely repeat the color scheme of the Pleiades. Now we see an oval of the color of the night sky, on which six white stars stand out, which creates the effect of their glow. The history of the car in models For the entire history of the existence of the Subaru automobile brand, there are about 30 main and about 10 additional modifications in the treasury of models. As mentioned above, the first models were the P-1 and Subaru 360. In 1961, the Subaru Sambar complex was founded, which develops delivery vans, and in 1965 expands the production of large cars with the Subaru 1000 line. The car is equipped with four front drive wheels, a four-cylinder engine and a volume of up to 997 cm3. Engine power reached 55 horsepower. These were boxer-type engines, which were subsequently constantly used in the Subaru lines. When sales in the Japanese market began to grow rapidly, Subaru decided to start selling cars abroad. Attempts to export from Europe began, and later to the USA. At this time, a subsidiary of Subaru of America, Inc. is founded. in Philadelphia to export Subaru 360 to America. The attempt failed. By 1969, the company was developing two new modifications of existing models, launching the R-2 and Subaru FF on the market. The prototypes of the new products were the R-1 and Subaru 1000, respectively. In the latest model, engineers increase the engine size. In 1971, Subaru released the world's first all-wheel drive passenger car, which attracted great interest from both consumers and world experts. This model was the Subaru Leone. The car took its place of honor in a niche where it had practically no competition. In 1972, the R-2 was restyled. It is replaced by Rex with an engine of 2 cylinders and a volume of up to 356 cmXNUMX. cubic, which was supplemented by water cooling. In 1974, the export of Leone cars began to develop. They are successfully bought up in America. The company is increasing production and the percentage of exports is growing rapidly. In 1977, deliveries of the new Subaru Brat model to the American car market began. By 1982, the company begins production of turbocharged engines. In 1983, the production of all-wheel drive Subaru Domingo begins. 1984 was marked by the release of the Justy model, equipped with an electronic ECVT variator. About 55% of all produced cars are already exported. The number of machines produced annually was about 250. In 1985, the top supercar Subaru Alcyone enters the world stage. The power of its six-cylinder boxer engine could reach up to 145 horsepower. In 1987, a new modification of the Leone model was released, which completely replaced its predecessor on the market. Subaru Legacy is still relevant and in demand among buyers. Since 1990, the Subaru concern has been actively developing in rally sports and Legacy has become the main favorite at major tournaments. In the meantime, a small Subaru Vivio car is coming out for consumers. It also came out in the "sport" package. In 1992, the concern releases the Impreza model, which becomes a real benchmark for rally cars. These cars came out in different versions with different engine sizes and modern sports components. In 1995, on the back of an already successful trend, Subaru launched the Sambar EV electric car. With the release of the Forester model, the modifiers tried for a long time to classify this car, because its configuration resembled something similar to both a sedan and an SUV. Another new model went on sale and replaced the Vivio with the Subaru Pleo. It also immediately becomes the car of the year in Japan. Already in 2002, motorists saw and appreciated the new Baja pickup truck, created on the basis of the Outback concept. Now Subaru cars are produced at 9 plants around the world. FAQ: What does the Subaru badge symbolize? This is the Pleiades star cluster, which is located in the constellation Taurus. Such an emblem symbolizes the formation of the parent and subsidiaries. What does the word Subaru mean? From Japanese, the word is translated as "seven sisters." This is the name of the Pleiades M45 cluster. Although 6 stars are visible in this cluster, the seventh is not actually visible. Why Subaru has 6 stars?

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