SsangYong

SsangYong

SsangYong
Name:SSANGYONG
Year of foundation:1954
Key person:Hyung Tak Choi
Belongs:Mahindra & Mahindra
Limited
Location:ChinaBaodingHebei
News:Read more...


SsangYong

The history of the SsangYong automobile brand

Contents Emblem History of SsongYong Cars SsangYong Motor Company belongs to the South Korean automobile manufacturing company. The company specializes in the production of cars and trucks, as well as buses. The headquarters is located in Seoul. The company was born in the process of merger and mass acquisition of various companies, which laid a solid foundation for production. The company dates back to 1963, when the company reorganized two companies into Na Dong hwan Motor Co, the main specifics of which was the production of military SUVs for America. The company also created buses and trucks. In 1976 there was an expansion of the range of car production, and the next year - a change in name to Dong A Motor, which soon became controlled by SsangYong and in 1986 changed its name again to SsangYong Motor. Next, SsangYong acquires Keohwa Motors, an off-road vehicle manufacturer. The first release after the acquisition was the Korando SUV with a powerful engine, which in turn helped to win the company fame in the market, as well as make it popular and attract the attention of Daimler-Benz, the German division of Mercedes-Benz. The collaboration has paid off, as it has exposed SsangYong to many Mercedes-Benz technologies and production methods. And in 1993, the experience gained was implemented in the released Musso SUV, which gained considerable popularity. In the future, a modernized generation of this model was released, the high quality of technical characteristics made it possible to win several times in the racing rally in Egypt. In 1994, another production plant was opened where a new small-sized model Istana was created. In early 1997, the company became controlled by Daewoo Motors, and in 1998 SsangYong acquired Panther. In 2008, the company faced significant financial difficulties, which led it to bankruptcy, and after a couple of years, bidding for the company began. Many companies fought for the acquisition of SsangYong shares, but ultimately they were acquired by the Indian company Mahindra & Mahindra. At this stage, the company is in the leading South Korean four in auto production. Owns several divisions in the CIS countries. Emblem The very name of the SsangYong brand in translation means “Two Dragons”. The idea of ​​creating a logo that includes this name originates from an old legend about two dragon brothers. In short, the semantic theme says that these two dragons had a huge dream, but in order to fulfill it, they needed two gems. Only one was missing, and it was given to them by the heavenly god. Having obtained two stones, they realized their dream. This legend embodies the company's desire to move forward. Initially, cars of this brand were produced without an emblem. But a little later, an idea arose in its creation, and in 1968 the first emblem was created. She personified the South Korean symbol "Yin-yang" made in red and blue colors. In 1986, the very name “Two Dragons” became the symbol of the logo, which symbolized the rapid growth of the company. A little later, it was decided to add the SsangYong inscription below the emblem. The history of SsongYong cars The first car produced by the company was the off-road vehicle Korando Familly, produced in 1988. The car was equipped with a diesel power unit, and a little later two modernized versions of this model were created based on power units from Mercedes-Benz and Peugeot. The modernized version of Korando not only acquired a powerful power unit, but also a transmission developed using advanced technologies. Cars were in demand due to the low price. But the price itself was not commensurate with the quality, which was on top. The comfortable Musso SUV was developed jointly with Daimler-Benz, and was equipped with a powerful power unit from Mercedes-benz, for which a license was acquired from SsangYong. The car was produced in 1993. Two years later, a small-sized Istana model rolled off the assembly line. Based on the car brand Mercedes-Benz, the luxurious Chairman was released in 1997. This executive class model deserved attention from wealthier people. In 2001, the Rexton off-road vehicle saw the world, which passed to the premium class and was distinguished by comfort and technical data. In its modernized version, it was introduced later in 2011, the design was significantly improved and the diesel engine was 4 cylinders and dominated by high power. Musso Sport, or a sports car with a pickup body, debuted in 2002 and was in demand due to its functionality and innovative technical characteristics. The following year, the Chairman and Rexton were upgraded, and the world saw new models with the introduction of new technologies. Also in 2003, a new Rodius series with a station wagon was designed, was considered a compact minivan, and since 2011 it debuted an eleven-seat macro van from this series, equipped with multifunctionality. In 2005, the Kyron off-road vehicle was released, replacing the Musso SUV. With its avant-garde design, spacious garden, turbocharged powertrains, he won the attention of the public. The revolutionary Actyon also replaced the Musso, initially replacing the SUV and later the Musso Sport in 2006.

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