Chery history
The passenger car market offers the customer (and hobbyist) a variety of vehicle brands. They are ordinary - a person sees them on the streets every day. There are "interesting" - luxurious or rare models. Each brand tries to surprise the buyer with new models, original solutions.
One of the famous car manufacturers is Chery. We will talk about him.
Founder
The company entered the markets in 1997. The name of the individual entrepreneur who started to create an automobile brand is not. After all, the company was created by the mayor's office of Anhui. Officials began to worry that there was no serious industry in the provinces and regions that could fix the economy. This is how a plant for the creation of internal combustion engines appeared (on the creation of this, Chery's company earned 2 years). Over time, officials bought equipment and conveyors from the Ford brand to create cars for $ 25 million. This is how Chery appeared.
The original name of the company is "Qirui". In a literal translation into English, the company should have sounded “correct” - “Cherry”. But one of the workers made a mistake. The company decided to leave with this name.
The brand did not have a license to manufacture cars, so in 1999 (when the equipment was purchased) Cheri registered herself as a company for the delivery and transportation of car parts. Thus, Chery was allowed to sell cars in China.
In 2001, a large Chinese automobile corporation bought 20% of the brand, allowing them to enter the global market. The first state to which the cars were delivered was Syria. For 2 years the brand has received 2 certificates. The first meant "China's car exporter", the second - "high-level certificate", which was openly appreciated both in the Eastern state and beyond.
In 2003 the company expanded. Japanese manufacturers were invited to improve the quality of cars, replace parts. After 2 years, Cherie again received a certificate, which was described as "high quality production", and was presented with a document by the most stringent inspection committee of the automotive industry in the world.
Cherie has created many lots of cars for sale in America, Japan and Central Europe. The appearance of the car (design) was improved by Italian professionals specially invited to the factory in China.
Most of the factories are located in China. In 2005, the Chery plant in Russia was launched. At the moment, production has been launched in many countries of the world, including America.
Emblem
As mentioned earlier, there was an error in the literal translation from Chinese to English. Cherry was replaced by Chery. The emblem appeared at the same time when the first plant was created - in 1997. The logo stands for 3 letters - CA C. This name stands for the full name of the company - Chery Automobile Corporation. The letters C stand on both sides, in the middle - A. The letter A means "first class" - the highest category of assessment in all countries. The letters C on both sides "hug" A. This is a symbol of strength, unification. Another version of the origin of the logo also exists. The city where the company was established is called Anhui. The letter A in the middle represents the first letter of the province name.
If you look at the emblem from a design point of view, the triangle (literally the letter A) forms a line going into infinity, perspective. In 2013, Cherie changed the logo. The letter A, its top, is disconnected from C. The lower parts of C are connected together. The resulting triangle in a circle means development, quality and technology according to the Chinese version of what is happening. The company's red font has also changed - it has become thinner, sharper and "more aggressive" than the previous letter.
Automotive brand history in models
The first model was released in 2001 off the assembly line. Title - Chery Amulet. The model was based on Seat Toledo. Until 2003, the company tried to buy a license from Seat for the production of cars. The contract did not happen.
2003 Chery QQ. It looked like a Daewoo Matiz. This car was in the category of medium-sized small cars. Another name is Chery Sweet. The design of the car has changed over time. It was created by Italian designers from a specialist firm
2003 - Chery Jaggi. The cost of the car is ten thousand dollars.
2004 Chery Oriental Son (Eastar). The car looked like Deo Magnus from afar. The car included a Chinese engineering view of the business model: genuine leather, wood and chrome were used.
2005 - Chery M14 open body car. The model was shown at the exhibition as a convertible. There were two engines inside, and the cost did not exceed twenty thousand dollars.
2006 - serial production of turbo engines for cars of our own company. Additionally, the Chery A6 Coupe was presented, but the mass production of the car began in 2008.
2006 - in the metropolis of China, a minivan was introduced, put on the wheels of a passenger car. The original name is Chery Riich 2. When creating a car, engineers paid attention to driving safety and fuel economy.
2006 - release of Chery B13 - minivan with 7 passengers. Family car or "light bus" for travel.
2007 - Chery A1 and A3. Small displacement category, but unlike QQ (2003), the cars were provided with powerful engines.
2007 - Chery B21. Was shown in Moscow, was a sedan. The car has become, according to engineers, has become more reliable (in comparison with other models). The engine became 3-liter.
2007 - Chery A6CC.
2008 - Chery Faina NN. New version of Cherie "QQ" (2003). The car remained in the list of small cars in the leading positions.
2008 - Chery Tiggo - small SUV. In the following years, an all-wheel drive version of the car was shown, which was inexpensive. The system was developed with foreign engineers.
2008 - B22 mass production is launched (mentioned above).
2008 - Chery Riich 8 - a minibus with a five-meter length. The position of the seats may change in the car.
2009 - Chery A13, which replaced the Amulet.
In the following years, a Zaporozhets was developed, created at the Moscow plant. He was subjected to severe tests.
Questions and answers:
Whose car is Cherie's brand? Cherry models are from a Chinese car manufacturer. The brand's subsidiary is Chery Jaguar Land Rover. The parent company is Chery Holdings.
Where is Cherie made? Most of the cars are assembled directly in China due to cheap labor and the availability of components. Some models are assembled in Russia, Egypt, Uruguay, Italy and Ukraine.
