Zvinorevei kuti Volkswagen logo
Gorofu, Polo, Beetle. Uropi hwevatyairi vazhinji vanongowedzera Volkswagen. Uye izvi hazvishamise, nekuti mune imwe 2019 kambani yakatengesa mota dzinopfuura mamirioni gumi. Yakanga iri rekodhi yakazara munhoroondo yese yechiratidzo. Nokudaro, pasi rose, "VW" isina kuoma mudenderedzwa inozivikanwa kunyange kune avo vasingateveri zvitsva zvepasi pemotokari.
Iyo logo yechiratidzo ine mukurumbira wepasirese haina chakakosha chakavanzika chirevo. Iko kusanganiswa kwetsamba ipfupiso yakapusa yezita remota. Inoturikirwa kubva kuGerman - "mota yevanhu". Aya ndiwo maitirwo akaitwa icon iyi.
Nhoroondo yezvisikwa
Muna 1933, Adolf Hitler akamisikidza F. Porsche naJ. Verlin: tinoda mota inosvikika kune vanhuwo zvavo. Pamusoro pechishuwo chake chekuda kufarirwa nevaanotonga, Hitler aida kupa pathos kune "nyowani Germany". Kune izvi, mota dzaifanirwa kuunganidzwa panzvimbo nyowani yemotokari yakagadzirirwa izvi chinangwa. Pakubuda pamutsetse wegungano, "mota yevanhu" yaizotorwa.
Muzhizha ra1937, kambani ine chikwereti chakaderera yakaumbwa kugadzira uye kugadzira mota nyowani. Mukupera kwegore rakatevera, yakatumidzwa zita rekuti yakajairika Volkswagen.
Kusikwa kweprototypes yekutanga yemotokari yevanhu kwakatora makore maviri ose. Pakanga pasisina nguva yakasara yekushanda neiyo logo dhizaini. Nokudaro, zvakasarudzwa kuti mhando dzekugadzira dzichagamuchira logo iri nyore pane grille, iyo ichiri kutenderera mumitauro yevatyairi vemazuva ano.
Kutanga marogo
Iyo yekutanga vhezheni yeVolkswagen logo yakagadzirwa naFranz Xaver Reimspiess, mushandi wekambani yePorsche. Iri bheji rakanga riri muchimiro cheswastika yakakurumbira muNazi Germany. Gare gare (1939), mavara aizivikanwa chete ndiwo akasara mudenderedzwa rakafanana negiya. Aive akanyorwa nemavara matema paruvara ruchena.
Muna 1945, iyo logo yakadzoserwa uye ikozvino ine mavara machena pane nhema kumashure. Makore mashanu gare gare, bheji rakawedzerwa panzvimbo. Uye ruvara rwezviratidzo rwakadzokera kune dema. Chiratidzo ichi chakagara kwemakore manomwe. Ipapo pakaonekwa logo yeturquoise ine mavara pane chena kumashure.
Nyowani Volkswagen logo
Kubva 1978, iyo logo yekambani yakaita shanduko diki. Vaigona kuonekwa chete nevaya vanofarira nhoroondo yekusikwa kwemotokari yevanhu. Kusvikira pakutanga kwemireniyamu yechitatu, logo yakashandurwa katatu. Chaizvoizvo yaive imwe chete VW mudenderedzwa. Misiyano yaive pamumvuri wekumashure.
Munguva kubva 2012 kusvika 2020. iyo icon yakagadzirwa mumatatu-dimensional fomu. Nekudaro, paFrankfurt Motor Show munaGunyana 2019. kambani yakaunza imwe brand logo. Nhengo yebhodhi Jürgen Steckman akati dhizaini yechiratidzo chakagadziridzwa ichaunza nguva nyowani yeVolkswagen.
Icon Zvimiro
Nekambani itsva, sezviri pachena, zvinoreva nguva yekusikwa kwe "motokari yevanhu" pamagetsi emagetsi. Zvinhu zvikuru zve logo zvakaramba zvisina kuchinjwa. Vagadziri vakabvisa matatu-dimensional dhizaini kubva pairi, uye vakaita mitsetse yakajeka.
Iyo yakagadziridzwa logo yerudzi rwepasi rose icharatidza pamotokari dzakagadzirwa kubva muhafu yechipiri ya2020.
