Zvinorevei chiratidzo cheToyota?
Toyota inobata imwe yenzvimbo dzinotungamira mumusika wepasi rose wevanogadzira mota. Imotokari ine logo muchimiro chemashure matatu inotanga kuzviratidza kune vatyairi seyakavimbika, yazvino uye yepamusoro tekinoroji yekufambisa.
Idzo mota dzeichi chigadzirwa dzakakurumbira nekuda kwekuvimbika kwazvo, iko kwekutanga uye kugadzirwa. Iyo kambani inopa vatengi vayo huwandu hwakawanda hwewarandi uye post-waranti masevhisi, uye mahofisi ayo ari aripo kutenderera pasirese.
Heino nyaya yekuzvininipisa yekuwana mukurumbira wakadai wechiratidzo cheJapan.
История
Izvo zvese zvakatanga neyakaganhurirwa kugadzirwa kwemaoko. Fekitori diki inogadzira zvishandiso zvine otomatiki kutonga. Kusvikira 1935, kambani haina kana kumbotaura kuti iri pakati pevanogadzira mota. Gore ra1933 rakauya. Mwanakomana wemuvambi we toyota akaenda parwendo rwekuEurope neAmerican continent.
Kiichiro Toyoda aifarira chishandiso chemukati injini dzemoto uye akakwanisa kugadzira yavo yega mhando yemagetsi unit. Mushure merwendo irworwo, akakurudzira baba vake kuti vavhure musangano wemotokari kukambani. Mumazuva iwayo, shanduko dzakakomba dzakadai dzaigona kutungamira kupunzika kwebhizinesi remhuri.
Kunyangwe paine njodzi hombe, iyo diki mhando yakakwanisa kugadzira mota yekutanga (1935). Yakanga iri iyo A1 modhi, uye mushure meizvozvo rori chaiyo yakazvarwa - iyo G1. Kugadzirwa kwemarori mumazuva iwayo kwaive kwakakodzera, sezvo hondo yaive yave pedyo.
Mutsva muindasitiri yemotokari akagamuchira hurongwa hukuru kubva kuhurumende - kugadzira zviuru zviuru zvezvidimbu zveuto reJapan. Kunyangwe nyika panguva iyoyo yakazokundwa zvachose uye yapukutwa pachiso chenyika, bhizinesi remhuri yeToyota rakakwanisa kupora nekuvakazve zvizere mafekitori ayo.
Dambudziko parakakundwa, kambani yakagadzira mhando nyowani dzemotokari. Mimwe yeiyo mienzaniso yakawana mukurumbira wepasirese uye yakatovandudzwa zvizvarwa zveaya mamodheru zvichiripo.
Vaviri mota dzekambani dzakatorova Guinness Book of Records. Chekutanga chinzvimbo chemotokari inotengesa zvakanyanya munhoroondo yese yeindasitiri yemotokari. Kwemakore makumi mana, anopfuura mamirioni makumi matatu nemaviri Corollas asiya mutsara wegungano rechiratidzo.
Rekodhi rechipiri ndereSUV yakazara-kumashure kumashure kwepiki - iyo Hillux modhi. Isu tinokurudzira kutarisa pfupi vhidhiyo nezve ino nyika rekodhi:
Style
Tsika yevaJapan vanhu ine chikamu kune chiratidzo. Uye izvi zvinoratidzwa mune iyo logo logo. Zita rekutanga rekambani iyi raive Toyoda. Mune iri izwi, tsamba imwe yakatsiviwa uye mucherechedzo wakazozivikanwa seToyota. Icho chokwadi ndechekuti kana uchinyora izwi iri muchiJapan hieroglyphs, mune yekutanga kesi, shamhu gumi dzinoshandiswa, uye mune yechipiri - sere.
Yetsika dzechiJapane, nhamba yechipiri rudzi rwechiremera. Sere zvinoreva rombo rakanaka uye kubudirira. Zvakare nekuda kwechinangwa ichi, akaiswa pamota dzekutanga zvidiki zvidiki, zvidhori, izvo zvaifungidzirwa kuti zvinounza rombo rakanaka. Nekudaro, nhasi hadzishandiswe nekuda kwezvikonzero zvekuchengetedza - kuitira kuti varege kuwedzera kukuvara mune tsaona dzinosanganisira vanofamba netsoka.
Pakutanga, zita rezita raishandiswa seye logo, asi nekukura kuri kuwedzera zvakatora chiratidzo chinogona kuiswa pane hood yemota. Neichi chifananidzo, vatengi vanofanirwa kubva vaziva zita racho.
Sezvambotaurwa, mota dzekutanga dzekambani iyi dzaive dzakashongedzwa nebheji rine zita rechiLatin rechiratidzo. Iyo logo yakaratidzwa mumufananidzo pazasi yakashandiswa pakati pa1935 na1939. Pakanga pasina chakaomarara pamusoro pazvo - izita chete remuvambi.
Iyo kambani bheji, iyo yakashandiswa munguva ye1939-1989, yakasiyana zvakasiyana. Zvinoreva logo iyi zvinoramba zvakafanana - zita rebhizinesi remhuri. Ino chete nguva ino yakanyorwa nemavara echiJapanese.
Kubva 1989, logo yakachinjwa zvakare. Panguva ino iri denderedzwa, yatove inozivikanwa kune wese munhu, mune akaiswa manhamba akati fananei.
Toyota chiratidzo
Iyo kambani haisati yazivisa zvinoreva chaicho chechiratidzo ichi. Neichi chikonzero, pane kududzirwa kwakawanda nhasi:
- Vamwe vanoona mariri kambani yakapfuura yakabatana neindasitiri yemachira - ziso remarasha uye tambo yakamonerwa mukati mayo;
- Vamwe vanoona globhu uye mudhiraivho mune zvakanyorwa, izvo zvinoratidza kugadzirwa kwepasirese kwemotokari dzemhando yepamusoro;
- Kune vamwe, iyo icon haina kunyanyisa kuomarara - ingori convex tsamba T, yakavharirwa mune denderedzwa;
- Uye kune avo vakakwanisa kuziva tsamba yega yega yezita rechiratidzo mumamiriro eiyo ovals.
Mutsika dzechiJapan, ruvara rutsvuku rwuripo pakambani yekambani chiratidzo chekuda uye simba. Ruvara rwesirivha rwechiratidzo runogona kusimbisa kubata kwekunyanyisa uye kukwana.
Ivai zvazvingava, mutengi wese wemhando yechiratidzo chakakurumbira anowana chaizvo izvo zvaanoda. Ndiani anoda masimba akasimba anowana masimba, ndiani anoda kuvimbika - kuvimbika, uye ndiani anoda nyaradzo - nyaradzo.
Mibvunzo nemhinduro:
Inyika ipi inogadzira mota dzeToyota? Toyota ikambani yemotokari inotengeswa pachena munyika. Hofisi huru iri muToyota, Japan. Mota dzemhando yacho dzakaungana muRussia, England, France, Turkey neJapan.
Ndiani akauya nemhando yeToyota? Muvambi wekambani aiva Sakichi Toyoda (injiniya uye muvambi). Bhizinesi remhuri rave kugadzira looms kubvira 1933.
