Mbiri ya mtundu wa galimoto ya KIA
KIA idadziwika ndi dziko osati kale kwambiri. Magalimoto amapezeka pamsika kokha mu 1992, ndipo zaka 20 pambuyo pake kampaniyo idakhala yachisanu ndi chiwiri yopanga magalimoto. Pansipa pali mbiri yatsatanetsatane ya chizindikirocho.
Woyambitsa
Kampaniyo idayamba kugwira ntchito mu Meyi 1944 ndi dzina lolembetsedwa "KyungSung Precision Industry" (kutanthauzira kovuta: makampani olondola). Chilankhulocho chidamveka ndipo chikumveka chosavuta: "Luso lodabwitsa." Kumayambiriro kwa ntchito yake, kampaniyo sinkagwira magalimoto, koma njinga ndi njinga zamoto. Kuphatikiza apo, imasonkhanitsidwa pamanja. Tsopano chizindikirocho, chogwirizanitsidwa ndi mitundu ina, chimakhala chachisanu pamsika wapadziko lonse.
Zaka khumi pambuyo pake, m'ma 10, kampaniyo idasinthidwa dzina lake - KIA Industries. Ndipo patatha zaka khumi, kampaniyo imavomereza kupanga njinga zamoto zotchedwa Honda C1950. Mu 100-1958, kupanga njinga zamoto zamatayala atatu kunayamba, chitukuko chawo ndi kugulitsa kwakukulu zidapangitsa kuti apange galimoto yoyamba yamtundu wake.
M'zaka za m'ma 1970, galimoto yoyamba inapangidwa. Kuchokera kwa anthu ammudzi, galimotoyo idapeza udindo wa "anthu" - idakhala galimoto yoyamba kugula nthawi zoposa milioni. Zidazo zinali zazikulu, zazikulu. Zaka khumi pambuyo pake, KIA ikutulutsa mtundu watsopano wa compact size. Chakumayambiriro kwa zaka makumi asanu ndi atatu, kampaniyo idakumana ndi vuto lalikulu lazachuma. Panthawi imeneyi, kampaniyo inapanga chitsanzo cha Kunyada ndi kubetcha pamtengo wotsika wa galimoto - $ 7500. Mu 1987, kampaniyo imapita kunja ndikugulitsa makina ena ku Canada, kenako ku USA.
Ndipo tsopano ma 1990 amabwera. Mwanjira yabwino. Kupanga kwakukulu kunayamba mu 1992 yamagalimoto angapo a Sephia - inali "yojambula" kwathunthu, yopangidwa mnyumba. Kumapeto kwa Zakachikwi, chizindikirocho chimalumikizana ndi Hyundai Motor Group.
Pafupifupi zaka 10, KIA idapanga makina omwe adapangidwa ochulukirapo, osasintha ndikusintha kwatsopano padziko lonse lapansi. Chilichonse chinasintha mu 2006 pakufika kwa Peter Schreier pakampaniyo. Ndiopanga magalimoto, wopanga, komanso wotsogolera pakusintha kwamagalimoto. Panali ndalama zambiri popanga mitundu yatsopano yamagalimoto ndikulowa kwawo kumsika wakunja. Pambuyo pake, galimoto yopangidwira omvera aku Western idawonetsedwa. Mitundu yoyamba ya KIA Sous idalandira mphotho yakapangidwe kapamwamba komanso kapangidwe kazida zamakono. Mutu wa mphothoyo ndi Red Dot Design Award.
Mu 2009, KIA Motors Rus idapangidwa, ndipo magalimoto ku Russia adasinthidwanso. Chaka chotsatira, fakitale inatsegulidwa ku USA - ndi momwe chikumbutso cha kugulitsa magalimoto chidadziwika: zaka 15. Malo oyamba a Beat2017 amatsegulidwa mu 360. Amalola makasitomala kuti adziwe zolinga, zolinga za mtunduwo, malingaliro awo, mitundu yatsopano ya kampaniyo ndikumwa khofi wokoma.
Chizindikiro
Chizindikiro chamakono ndi chosavuta: chikuwonetsa ndikuwonetsa dzina la kampaniyo - KIA. Koma pali chachilendo. Kalata "A" imawonetsedwa popanda mzere wopingasa. Palibe maziko omwe amaperekedwa chifukwa cha izi - ndi momwe zidapangidwira ndi wopanga ndipo ndi zomwezo. Chizindikirocho chimakonda kujambulidwa m'makalata a siliva pamiyendo yakuda, kapena m'malemba ofiira oyera. Pa makina - njira yoyamba, zolembedwa, patsamba lovomerezeka - njira yachiwiri.
Kampaniyo ili ndi mitundu iwiri yamakampani: ofiira ndi oyera. Mpaka zaka za m'ma 1990, kunalibe mitundu yovomerezeka ku KIA, ndipo pambuyo pake idawoneka ndipo inali yovomerezedwa ndi mtunduwo. Ogula amagwirizanitsa zoyera ndi chiyero ndi chidaliro, pomwe zofiira zimaimira kukula kopitilira muyeso kwa mtundu. Mawu akuti "The Art of Surprising" amakwaniritsa utoto wofiyira ndikupanga chithunzi cha KIA ya kasitomala.
Mbiri yamagalimoto pamitundu
Chifukwa chake kampaniyo idakhazikitsidwa mu 1944, koma kupanga magalimoto kudayamba pambuyo pake.
1952 - Njinga yoyamba yochokera ku Korea. Buku lamanja, fakitaleyo sinali yodzichitira yokha.
1957 - woyamba njinga yamoto yovundikira.
Okutobala 1961 - Kupanga misa njinga zamoto zapamwamba.
June 1973 - kumaliza ntchito yomanga fakitoleyi, yomwe mtsogolomo ipanga magalimoto ogwirira ntchito zapakhomo ndi akunja.
Julayi 1973 - kupanga mafuta ochuluka a injini zamafuta amtsogolo kumayambitsidwa ku fakitale.
1974 - Mazda 323 imapangidwa pachomera chomwe chidapangidwa - pangano ndi Mazda. KIA ilibe galimoto yakeyake.
Okutobala 1974 - kulenga ndi msonkhano wamagalimoto a KIA Briza. Imadziwika kuti ndi galimoto yonyamula anthu ambiri. Kuyambira pamenepo, kampaniyo imayang'ana kwambiri pakupanga magalimoto ndikupanga chidwi china ndi njinga zamoto.
Novembala 1978 - Kupanga mtundu wabwino kwambiri wa dizilo.
Epulo 1979 - ogwira ntchito ndi akatswiri adachita msonkhano wa "Peugeot-604", "Fiat-132".
1987 - kukhazikitsidwa kwa mtundu wotsika mtengo wamagalimoto onyada. Zotengera zija zinali Mazda 121. Mtengo wagalimotoyo udali $ 7500. Mtunduwu udagulitsidwabe pamtengo wofanana, koma wocheperako (monga momwe magalimoto ena amapangidwira).
Zithunzi zazikulu za 1991 - 2 zimaperekedwa ku Tokyo: Sportage ndi Sephia. Zitsanzo za Sefiya - Mazda 323. Magalimoto amawerengedwa kuti ndiopanda msewu wokhala ndi kumbuyo kapena kuyendetsa kwamagudumu onse. Magalimoto azaka 2 adalandira mphotho ya "Best Car of the Year". Pambuyo pazaka 10, Sefia adawonedwa ngati "Galimoto Yotetezeka M'makampani".
1995 - kupanga kwa KIA Klarus (Kredos, Parktown). Galimotoyo inali ndi thupi lolunjika bwino lokoka pang'ono pompopompo. Zinachitika - Mazda 626.
1995 - KIA Elan (aka KIA Roadster) adawonetsedwa ku Tokyo. Galimoto yoyendetsa kutsogolo ndi injini za 1,8 ndi 16 lita.
1997 - KIA-Baltika fakitala yamagalimoto yamagalimoto idatsegulidwa ku Kaliningrad.
1999 - mtundu watsopano wa galimoto ya KIA Avella (Delta) idawonekera.
1999 - ziwonetsero za minivans KIA Carens, Joice, Carnival.
2000 - angapo sedans Visto, Rio, Magentis amaperekedwa. Chiwerengero cha mabanja agalimoto chafika 13.
Kuyambira 2006, Peter Schreier wakhala akupanga kapangidwe kagalimoto pakampaniyi. Mitundu ya KIA imakwaniritsidwa ndi radiator grille, yomwe tsopano ikutchedwa "grin of a tiger".
2007 - Galimoto ya KIA Cee'd idatulutsidwa.
Kampaniyo ili ndi mafakitole 11, antchito zikwi 50 ndipo phindu pachaka cha $ 44 miliyoni.
