Mbiri ya mtundu wa galimoto ya Geely
Msika wamagudumu anayi udadzaza ndi mitundu yonse yamitundu, yokhala ndi mizere kuyambira magalimoto wamba mpaka mitundu yazithunzithunzi komanso zapamwamba. Mtundu uliwonse umayesetsa kupangitsa chidwi cha oyendetsa magalimoto ndi mayankho atsopano komanso oyamba.
Opanga magalimoto odziwika amaphatikizapo Geely. Tiyeni tiwone bwino mbiri ya chizindikirocho.
Woyambitsa
Kampaniyo idakhazikitsidwa mu 1984. Woyambitsa wake anali wochita bizinesi waku China Li Shufu. Poyamba, mu msonkhano wopanga, wochita bizinesi wachinyamata amayang'anira ntchito yopanga mafiriji, komanso zida zawo zopumira.
Mu 86, kampaniyo idali ndi mbiri yabwino, koma patangopita zaka zitatu, akuluakulu aku China adalamula amalonda onse kuti akhale ndi layisensi yapadera yopangira gulu ili. Pachifukwa ichi, wotsogolera wachinyamata adasintha pang'ono mbiri ya kampaniyo - idayamba kupanga zomangamanga ndi zomangira zamatabwa.
Chaka cha 1992 chinali chosaiwalika kuti a Geely akhale pamsewu wopanga ma carmaker. M'chaka chimenecho, mgwirizano unasainidwa ndi kampani yaku Japan ya Honda Motors. Ntchito zokonzekera kupanga zidayamba kupanga zigawo zikuluzikulu zoyendera njinga zamoto, komanso mitundu ina yamagudumu awiri ya mtundu waku Japan.
Patangopita zaka ziwiri, njinga yamoto yonyamula a Geely idatsogolera msika waku China. Izi zidapereka mwayi wabwino wopangira mitundu yazoyendetsa njinga zamoto. Zaka 5 chiyambireni mgwirizano ndi Honda, mtunduwu uli kale ndi malo ake omwe amayendetsedwa bwino ndi njinga zamoto ndi njinga zamoto. Kuyambira chaka chino, mwiniwake wa kampaniyo adaganiza zopanga injini yake, yomwe inali ndi oyendetsa njinga zamoto.
Pa nthawi yomweyi, lingaliroli lidabadwa kuti lizigwira ntchito zamagalimoto. Kuti okonda magalimoto azitha kusiyanitsa galimoto yamtundu uliwonse, kampani iliyonse imapanga chizindikiro chake.
Chizindikiro
Poyamba, chizindikiro cha Geely chinali chozungulira, mkati momwe munali mtundu woyera pabuluu. Ena oyendetsa galimoto adaziwona ngati phiko la mbalame. Ena amaganiza kuti chizindikiro cha chizindikirocho chinali chipewa chofewa chamapiri motsutsana ndi thambo lamtambo.
Mu 2007, kampaniyo inayambitsa mpikisano kuti ipange logo yatsopano. Opangawo adasankha njirayo ndimakona ofiira ndi akuda otsekedwa mu chimango chagolide. Baji iyi imafanana ndi miyala yodulidwa ndi golide.
Osati kale kwambiri, logo iyi idasinthidwa pang'ono. Mitundu ya "miyala" yasintha. Tsopano ali ndi buluu ndi imvi. Chizindikiro cham'mbuyomu chidawonetsedwa pamagalimoto apamwamba ndi ma SUV. Mpaka pano, mitundu yonse yamakono ya Geely ili ndi baji yosinthidwa ya buluu.
Mbiri yamagalimoto pamitundu
Mtundu wa njinga yamoto udatulutsa galimoto yawo yoyamba mu 1998. Mtunduwo udakhazikitsidwa pa nsanja yochokera ku Daihatsu Charade. Hatchback ya Haoqing SRV inali ndi njira ziwiri zamainjini: injini yamphamvu yamphamvu yamkati yamphamvu itatu yamphamvu yapa 993 cubic centimeter, komanso analogue yamphamvu inayi, mavoliyumu ake onse anali 1342 cubic metres. Mphamvu mayunitsi anali 52 ndi 86 ndiyamphamvu.
Kuyambira 2000, chizindikirocho chatulutsa mtundu wina - MR. Makasitomala adapatsidwa njira ziwiri zakuthupi - sedan kapena hatchback. Galimotoyo poyamba inkatchedwa Merrie. Patatha zaka zisanu, chitsanzocho chinalandira zosintha - injini ya 1,5-lita inayikidwa pansi pa zoyendera.
Chaka chotsatira (2001), chizindikirocho chimayamba kupanga magalimoto pansi pa layisensi ngati kampani yodziyimira payokha yolembetsa. Chifukwa cha ichi, a Geely amakhala mtsogoleri wazopangidwa mgalimoto zaku China.
Nazi zochitika zina zazikulu m'mbiri ya mtundu waku China:
- 2002 - mgwirizano wamgwirizano udasainidwa ndi Daewoo, komanso kampani yaku Italiya yopanga magalimoto Maggiora, yomwe idasiya kukhalapo chaka chotsatira;
- 2003 - chiyambi cha katundu wamagalimoto kunja;
- 2005 - kwa nthawi yoyamba amatenga nawo gawo pagalimoto yotchuka (Frankfurt Motor Show). Haoqing, Uliou ndi Merrie adadziwitsidwa kwa oyendetsa magalimoto aku Europe. Ndiye woyamba kupanga waku China wopanga kuti zogulitsa ku Europe zitheke;
- 2006 - Detroit Auto Show idatulutsanso mitundu ina ya Geely. Pa nthawi yomweyi, chitukuko cha kufala kwadzidzidzi komanso gawo lamagetsi lokhala ndi mphamvu yamahatchi 78 zidaperekedwa kwa anthu;
- 2006 - chiyambi cha kupanga imodzi mwamitundu yotchuka kwambiri - MK. Patatha zaka ziwiri, sedan yokongola idapezeka pamsika waku Russia. Chitsanzocho chinalandira injini ya 1,5-lita ndi mphamvu ya akavalo 94;
- 2008 - Mtundu wa FC udawonetsedwa ku Detroit Auto Show, sedan yayikulu kwambiri kuposa am'mbuyomu. Chipinda cha injini chimaikidwa ndi 1,8 litre (139 hp). Galimotoyo imatha kuthamanga kwambiri 185 km / h;
- 2008 - Ma injini oyamba opangira mpweya amapezeka pamzerewu. Nthawi yomweyo, mgwirizano umasainidwa ndi Yulon pakupanga limodzi ndikupanga magalimoto amagetsi;
- 2009 - kampani wocheperako okhazikika pakupanga magalimoto apamwamba amapezeka. Woyamba kubanja ndi a Geely Emgrand (EC7). Galimoto yayikulu yabanja idalandira zamagetsi ndi zina zabwino, zomwe zidapatsidwa nyenyezi zinayi poyesedwa ndi NCAP;
- 2010 - kampaniyo idapeza gawo lamagalimoto a Volvo ku Ford;
- 2010 - chizindikirocho chimapereka mtundu wa Emgrand EC8. Galimoto yamagalimoto imalandira zida zapamwamba zogwiritsa ntchito chitetezo chokhazikika komanso chokhazikika;
- 2011 - mdera la Soviet Union, kampani yocheperako "Geely Motors" imawonekera - ganyu wogulitsa kampaniyo m'maiko a CIS;
- 2016 - Lynk & Co yatsopano ikuwonekera, anthu adawona mtundu woyamba wamtundu watsopano;
- 2019 - Pogwiritsa ntchito mgwirizano pakati pa mtundu waku China ndi wopanga makina waku Germany Daimler, kulengeza kophatikizana kwa magalimoto amagetsi ndi mitundu yoyamba ya hybrid yalengezedwa. Mgwirizanowu udatchedwa Smart Automobile.
Masiku ano, magalimoto achi China ndi otchuka chifukwa chamtengo wotsika (poyerekeza ndi magalimoto ofanana ochokera kuzinthu zina monga Ford, Toyota, ndi zina zambiri) ndi zida zambiri.
Kukula kwa kampaniyo kumachitika osati chifukwa cha malonda owonjezeka polowa mumsika wa CIS, komanso chifukwa chopeza mabizinesi ang'onoang'ono. Geely ali kale ndi mafakitale amgalimoto 15 ndi mafakitale 8 opanga ma gearbox ndi ma mota. Malo opangira ali padziko lonse lapansi.
Pomaliza, tikupereka kuwunikanso kanema wa m'modzi mwa oyambitsa kuchokera ku China:
