Kodi chizindikiro cha Toyota chimatanthauzanji?
Toyota ndi imodzi mwamaudindo apamwamba pamsika wapadziko lonse wopanga magalimoto. Galimoto yokhala ndi logo yokhala ngati ellipses atatu nthawi yomweyo imadzipereka kwa oyendetsa galimoto ngati yodalirika, yamakono komanso yotsogola kwambiri.
Magalimoto opanga izi ndi otchuka chifukwa chodalirika kwambiri, poyambira komanso kupanga zinthu zambiri. Kampaniyi imapatsa makasitomala ake zitsimikizo zingapo komanso ntchito zaposachedwa, ndipo maofesi ake amapezeka pafupifupi padziko lonse lapansi.
Nayi nkhani yodzichepetsa yopeza mbiri yotchuka ngati mtundu waku Japan.
История
Zonsezi zinayamba ndikupanga ma loom ochepa. Fakitale yaying'ono imapanga zida zowongolera zokha. Mpaka 1935, kampaniyo sinanene kuti ili m'gulu la opanga magalimoto. Chaka cha 1933 chidafika. Mwana wamwamuna woyambitsa toyota adapita ku Europe ndi America.
Kiichiro Toyoda anali ndi chidwi ndi makina amagetsi oyaka mkati ndipo adatha kupanga mtundu wake wamagetsi. Pambuyo paulendowu, adakopa abambo ake kuti atsegule malo ogwirira ntchito pakampaniyo. M'masiku amenewo, kusintha kwakukulu koteroko kumatha kubweretsa kugwa kwa bizinesi yabanja.
Ngakhale zoopsa zazikulu, mtundu wawung'ono udakwanitsa kupanga galimoto yoyamba (1935). Inali mtundu wa A1, ndipo pambuyo pake galimoto yeniyeni idabadwa - G1. Kupanga magalimoto pamasiku amenewo kunali kofunikira, chifukwa nkhondo inali pafupi.
Watsopano m'makampani opanga magalimoto adalandira dongosolo lalikulu kuchokera ku boma - kuti apange mayunitsi zikwi zingapo pazosowa zankhondo yaku Japan. Ngakhale dzikolo panthawiyo linagonjetsedwa kwathunthu ndikuwonongedwa padziko lapansi, bizinesi yabanja la Toyota idatha kuyambiranso ndikumanganso mafakitale ake.
Vutoli litagonjetsedwa, kampaniyo idapanga mitundu yatsopano yamagalimoto. Zina mwa zitsanzozi zatchuka padziko lonse lapansi ndipo ngakhale mibadwo yatsopano yazomwe zidasinthidwa idakalipo.
Magalimoto awiri a kampaniyo adagunda Guinness Book of Records. Yoyamba ndi malo agalimoto yogulitsidwa kwambiri m'mbiri yonse yamakampani agalimoto. Kwa zaka 40, Corollas opitilira 32 miliyoni adachoka pamzere wamsika.
Mbiri yachiwiri ndi ya SUV yokhazikika kumbuyo kwa chojambula - mtundu wa Hillux. Tikukulangizani kuti muwonere kanema waung'ono wokhudza mbiri iyi:
Mtundu
Chikhalidwe cha anthu aku Japan ndichapadera pachizindikiro. Ndipo izi zikuwoneka mu logo ya mtunduwo. Dzina loyambirira la kampaniyo linali Toyoda. M'mawu awa, kalata imodzi idasinthidwa ndipo chizindikirocho chimadziwika kuti Toyota. Chowonadi ndi chakuti polemba mawu awa m'ma hieroglyphs achi Japan, poyambira, zikwapu 10 zimagwiritsidwa ntchito, ndipo chachiwiri - eyiti.
Kwa chikhalidwe cha ku Japan, nambala yachiwiri ndi mtundu wa chithumwa. Eyiti amatanthauza mwayi komanso chitukuko. Pachifukwa ichi, magalimoto oyambilira adayikapo mafano ang'onoang'ono, zithumwa, zomwe amakhulupirira kuti zimabweretsa mwayi. Komabe, masiku ano sagwiritsidwa ntchito pazifukwa zachitetezo - kuti asakulitse kuvulala pangozi zomwe zimachitika chifukwa cha oyenda pansi.
Poyamba, dzinali limagwiritsidwa ntchito ngati logo, koma ndikutchuka komwe kukufunika, chizindikiritso chimafunikira chomwe chitha kukhazikitsidwa pagalimoto. Mwa fanizo ili, ogula ayenera kuzindikira chizindikirocho nthawi yomweyo.
Monga tanenera kale, magalimoto oyamba a kampaniyo anali okongoletsedwa ndi baji yokhala ndi dzina lachilatini la mtunduwo. Chizindikiro chomwe chili pachithunzipa chili pansipa chinagwiritsidwa ntchito pakati pa 1935 ndi 1939. Panalibe chovuta pankhaniyi - dzina lokha loyambitsa.
Baji ya kampani, yomwe idagwiritsidwa ntchito nthawi ya 1939-1989, ndi yosiyana kwambiri. Tanthauzo la chizindikirochi sichikufanana - dzina la bizinesi yabanja. Nthawi ino yokha idalembedwa ndi zilembo zaku Japan.
Kuyambira 1989, logo yasinthidwa kachiwiri. Pakadali pano ndi chowulungika chomwe chimadziwika kale kwa aliyense, momwe timapepala tating'onoting'ono tating'ono tatsekedwa.
Chizindikiro cha Toyota tanthauzo
Kampaniyo sinaulule tanthauzo lenileni la chizindikiro ichi. Pachifukwa ichi, pali matanthauzidwe ambiri masiku ano:
- Ena amawona momwe kampaniyo idalumikizirana ndi nsalu - diso la malasha ndi ulusi wopota;
- Ena amawona ma globe ndi chiwongolero pamalopo, zomwe zimawonetsa pakupanga kwa magalimoto abwino padziko lonse lapansi;
- Kwa ena, chithunzicho sichimasokoneza kwenikweni - chilembo chokhacho cha T, chotchinga mozungulira;
- Ndipo pali omwe adatha kuzindikira chilembo chilichonse cha dzinalo potengera mazira azithunzi.
Mu chikhalidwe cha ku Japan, mtundu wofiira womwe umapezeka pakampaniyo ndi chizindikiro cha chidwi ndi mphamvu. Mtundu wonyezimira wachizindikiro umatha kulimbikitsa kukongola ndi ungwiro.
Ngakhale zitakhala zotani, wogula aliyense wa mtundu wa mtundu wotchuka amapeza zomwe amafunikira. Yemwe amafunikira kusintha kwakukulu amapeza mphamvu, amene amafunika kudalirika - kudalirika, komanso amene amafunikira chitonthozo - chitonthozo.
Mafunso ndi Mayankho:
Ndi dziko liti lomwe limapanga magalimoto a Toyota? Toyota ndi kampani yogulitsa magalimoto padziko lonse lapansi. Likulu lili ku Toyota, Japan. Magalimoto amtunduwu amasonkhanitsidwa ku Russia, England, France, Turkey ndi Japan.
Ndani adabwera ndi mtundu wa Toyota? Woyambitsa kampaniyo anali Sakichi Toyoda (injiniya ndi woyambitsa). Bizinesi yamabanja yakhala ikupanga zida kuyambira 1933.
