Tarihin alamar motar KIA

KIA ya zama sananne ga duniya ba da daɗewa ba. Motoci sun bayyana a kasuwa kawai a cikin 1992, kuma bayan shekaru 20 kamfanin ya zama na bakwai mafi mashahuri kera motoci. Da ke ƙasa akwai cikakken tarihin alamar.

Founder

Kamfanin ya fara aiki a watan Mayu 1944 tare da sunan rijista "KyungSung Precision Industry" (fassarar da ba ta dace ba: masana'antar daidaito). Taken taken ya yi sauti kuma har yanzu yana da sauƙi: "Abubuwan ban mamaki." A farkon fara aikin sa, kamfanin bai tsunduma cikin motoci ba, amma kekuna da babura ne. Bugu da ƙari, an haɗa shi da hannu. Yanzu alama, haɗe tare da wasu nau'ikan, suna cikin matsayi na biyar a kasuwar duniya.

Shekaru goma bayan haka, a cikin shekarun 10, an sake sunan kamfanin zuwa sunansa na yanzu - Masana'antu na KIA. Kuma bayan wasu shekaru goma, kamfanin ya halatta samar da babura mai suna Honda C1950. A cikin 100-1958, an fara samar da babura masu ƙafa uku, ci gaban su da siyar da su ya sa ya yiwu a ƙirƙiri motar farko ta irinta.

A cikin 1970s, an kera mota ta farko. Daga mutanen gida, motar ta sami matsayi na "mutane" - ya zama motar farko da aka saya fiye da sau miliyan. Kayan aiki babba ne, cikakke. Shekaru goma bayan haka, KIA tana fitar da sabon ƙaramin ƙima. A farkon shekaru tamanin, kamfanin ya fuskanci mummunar matsalar kudi. A wannan lokacin, kamfanin ya ƙirƙiri samfurin girman kai tare da fare akan ƙananan farashin mota - $ 7500. A shekarar 1987, kamfanin ya tafi kasashen waje ya sayar da wani bangare na injina a Kanada, sannan a Amurka.

Kuma yanzu shekarun 1990 sun zo. Ta hanya mai kyau. Beganirƙirar samfuri ya fara a cikin 1992 na jerin motocin Sephia - gabaɗaya "an zana shi", an ƙirƙira shi a cikin gida. A ƙarshen karnin, alamar ta shiga cikin Hyundai Motor Group.

Kimanin shekaru 10, KIA ta ƙirƙira injunan da aka kirkira da yawa, ba tare da canje-canje na bayyane da sababbin abubuwan duniya ba. Komai ya canza a 2006 lokacin da Peter Schreyer ya shiga kamfanin. Shi mai sana'ar kera motoci ne, mai tsara zane, kuma shugaban kawo canji a masana'antar kera motoci. An kashe kuɗaɗe masu yawa don haɓaka sababbin ƙirar mota da shigar su kasuwar ƙasashen waje. Bayan haka, an nuna motar da aka tsara ta musamman don masu sauraren Yammacin Turai. Na'urorin farko na KIA Sous sun sami lambar yabo don inganci da ƙirar zamani na kayan aiki. Sunan kyautar shine Red Dot Design Award.

A shekarar 2009, an kirkiri kamfanin KIA Motors Rus, kuma an samar da motocin zuwa Rasha. Shekara guda daga baya, aka buɗe masana'anta a cikin Amurka - wannan shine yadda aka nuna bikin ranar sayar da motoci: shekaru 15. Cibiyar Beat2017 ta farko ta buɗe a cikin 360. Yana bawa kwastomomi damar fahimtar manufofin, manufofin ƙirar, manufofi, sabbin samfuran kamfani da shan kyawawan kofi.

Alamar

Alamar zamani mai sauƙi ce: tana nunawa kuma tana nuna sunan kamfanin - KIA. Amma akwai peculiarity. Ana nuna harafin "A" ba tare da layin kwance ba. Babu wani asalin da aka bayar don wannan - wannan shine yadda mai tsara shi ya ƙirƙira shi ke nan. Alamar galibi ana nuna ta a cikin ko dai haruffan azurfa akan bakar fata, ko a cikin jan haruffa akan farar fage. A kan inji - zaɓi na farko, a cikin takaddun shaida, akan tashar yanar gizon hukuma - zaɓi na biyu.

Kamfanin yana da launuka biyu na kamfani: ja da fari. Har zuwa shekarun 1990, babu wani aikin sanya launuka a hukumance ga KIA, kuma bayan haka ya bayyana kuma alamar ta mallaki shi. Masu siye suna haɗi da fari tare da tsabta da amincewa, yayin da ja ke tsaye don ci gaba da ci gaba da alama. Taken “The Art of mamaki” ya cika jan launi kuma ya zama cikakken hoto na KIA na abokin harka.

Tarihin kamfanin motoci a cikin samfuran

Don haka aka kafa kamfanin a 1944, amma samar da mota ya fara daga baya da yawa.

1952 - Keke na farko na asalin Koriya. Manual taron, ma'aikata ba atomatik.

1957 - Jirgin da aka haɗu da hannu na farko.

Oktoba 1961 - Kirkirar babura masu inganci.

Yunin 1973 - kammala ginin wata masana'anta, inda za a kirkiro motoci don cinikin gida da na waje a nan gaba.

Yulin 1973 - an ƙaddamar da keɓaɓɓiyar injin mai don motoci na gaba a masana'antar.

1974 - An kirkiro Mazda 323 a masana'antar da aka kirkira - a karkashin wata yarjejeniya da Mazda. KIA ba ta da motarta tukunna.

Oktoba 1974 - ƙirƙirawa da haɗuwa da motar KIA Briza. Ana la'akari da shi azaman cikakken fasinjan motar fasinja. Tun daga wannan lokacin, kamfanin ya mai da hankali kan masana'antar kera motoci kuma ya mai da hankali sosai ga taron babura.

Nuwamba 1978 - Kirkirar Injin dizel mai inganci a cikin gida.

Afrilu 1979 - ma'aikata da kwararru suka kware a taron "Peugeot-604", "Fiat-132".

1987 - ƙirƙirar samfurin mai rahusa na motar alfahari. Samfurin shine Mazda 121. Kudin motar yakai $ 7500. Ana siyar da ƙirar a kan farashi ɗaya, amma a ƙananan ƙananan (kamar yadda aka samar da wasu motoci).

1991 - An gabatar da manyan samfuran 2 a Tokyo: Sportage da Sephia. Samfurin Sefiya - Mazda 323. Motoci ana ɗaukarsu a zaman ababen hawa masu ƙeta-ƙafa tare da kewayawa ko kuma duk motar-dabba. Motoci na tsawon shekaru 2 an basu kyautar "Mafi Kyawun Mota a Shekara". Shekaru 10 bayan haka, an dauki Sefia a matsayin "Mota mafi aminci a cikin Masana'antu".

1995 - yawan samar da KIA Klarus (Kredos, Parktown). Motar tana da madaidaiciyar jiki tare da ƙananan matakin jan iska. Samfurin - Mazda 626.

1995 - An nuna KIA Elan (aka KIA Roadster) a Tokyo. Motar tuka motar gaba tare da injunan lita 1,8 da 16.

1997 - aka bude kamfanin hada motoci na KIA-Baltika a Kaliningrad.

1999 - sabon samfurin motar KIA Avella (Delta) ya bayyana.

1999 - nunin kananan motoci KIA Carens, Joice, Carnival.

2000 - an gabatar da wasu sedans Visto, Rio, Magentis. Adadin iyalan mota ya kai 13.

 Tun shekara ta 2006, Peter Schreier yake kirkirar kirkirar motoci na kamfanin. Ana tallata samfuran KIA da ɗamarar radiator, wanda yanzu ake kira "grin na damisa".

2007 - An saki motar KIA Cee'd.

Kamfanin yana da masana'antu 11, ma'aikata dubu 50 da kuma ribar dala miliyan 44 a shekara.