Tarihin Chrysler

Chrysler wani kamfanin kera motoci ne na Amurka wanda ke kera motocin fasinja, manyan motocin daukar kaya da na'urorin haɗi. Bugu da kari, kamfanin yana tsunduma cikin samar da kayan lantarki da na jiragen sama. A cikin 1998, an sami haɗin kai da Daimler-Benz. A sakamakon haka, an kafa kamfanin Daimler-Chrysler.

A cikin 2014, Chrysler ya zama wani ɓangare na damuwa motar Italiya Fiat. Sannan kamfanin ya koma Big Three na Detroit, wanda kuma ya haɗa da Ford da General Motors. A cikin shekarun da suka gabata, mai kera motoci ya ɗanɗana saurin hauhawa da ƙasa, biye da tsayawa da ma haɗarin fatarar kuɗi. Amma mai kera motoci koyaushe ana sake haifuwarsa, baya rasa keɓantarsa, yana da dogon tarihi kuma har yau yana riƙe da babban matsayi a kasuwar mota ta duniya.

Founder

Wanda ya kafa kamfanin injiniya ne kuma dan kasuwa Walter Chrysler. Ya halitta shi a cikin 1924 a sakamakon sake tsara kamfanin "Maxwell Motor" da "Willis-Overland". Makanikai sun kasance babban sha'awar Walter Chrysler tun yana yaro. Ya tashi daga mataimakin direba zuwa wanda ya kafa kamfanin motarsa.

Chrysler na iya gina kyakkyawan aiki a cikin jigilar jiragen ƙasa, amma siyan mota ya shiga hanya. Yawancin lokaci, sayan mota yana haɗuwa da horon tuki. A game da Chrysler, komai ya banbanta, saboda ya fi sha'awar ba da ikon iya tuƙa mota da kansa ba, amma game da abubuwan da ke tattare da aikinta. Bakanike ya wargaza motarsa ​​gabaɗaya zuwa ƙaramin bayani, sannan ya mayar da ita tare. Yana son koyon dukkan dabarun aikinsa, sai ya sake rarraba su ya harhade su.

A shekara ta 1912, wani aiki a Buick ya biyo baya, inda wani makaniki mai basira ya fara nuna kansa, ya yi nasarar samun ci gaban aiki da sauri, amma saboda rashin jituwa tare da shugaban damuwa, wanda ya kai ga korar shi. A wannan lokacin, ya riga ya yi suna a matsayin ƙwararren makaniki kuma cikin sauƙi ya sami aiki a Willy-Overland a matsayin mai ba da shawara, kuma Maxwell Motar Mota ma yana so ya yi amfani da sabis na kanikanci.

Walter Chrysler ya sami damar ɗaukar wata hanya ta ban mamaki don warware matsalolin kamfanin. Ya dage kan sakin sabon samfurin mota. A sakamakon haka, Chrysler Six ya bayyana a kasuwar mota a 1924. Abubuwan da motar ke amfani da ita ita ce birki a kan kowace dabaran, injin mai ƙarfi, sabon tsarin samar da mai da matatar mai.

Kamfanin mota yana nan har zuwa yau kuma baya yarda da matsayinsa. Abubuwan ban mamaki da sabbin dabarun wanda suka kirkira har yanzu ana nuna su a cikin sabbin motocin Chrysler a yau. Wasu matsalolin kuɗi a cikin recentan shekarun nan sun shafi matsayin Chrysler, amma a yau ana iya cewa mai kera motar ya sake samun daidaitaccen matsayi. Shigar da injina masu inganci a cikin motoci, babban hankali ga sabbin fasahohi sune manyan manufofin kamfanin a yau.

Alamar

A karo na farko, alamar Chrysler, mai kama da hatimi, ta bayyana a kan Chrysler Shida. Sunan kamfanin ya wuce ta hatimin ƙeta. Kamar sauran masu kera motoci, ana canza alamar a lokaci-lokaci. Chrysler ya sabunta tambarin ne kawai a cikin shekarun 50, kafin hakan sama da shekaru 20 bai canza ba. Sabon tambarin yayi kama da boomerang ko roket masu motsi. Bayan wasu shekaru 10, an maye gurbin tambarin da tauraro mai yatsu biyar. A cikin 80s, masu zanen kaya sun yanke shawarar barin harafin Chrysler kawai, suna mai da hankali kan amfani da rubutu daban-daban. 

Sake haifuwar Chrysler a cikin shekaru 90 yana tare da komawa zuwa asalin alamar. Yanzu masu zanen kaya sun ba da fuka-fukin tambarin, sun ƙara fikafikan biyu zuwa buga waɗanda suke a gefensa. A cikin shekarun 2000s, tambarin ya sake canzawa zuwa tauraro mai nuna biyar. A sakamakon haka, tambarin ya yi ƙoƙarin haɗa dukkan nau'ikan bambance-bambancen tambarin da ya kasance a da. A tsakiyar akwai alamar kalma ta Chrysler a kan bangon shuɗi mai duhu, kuma a gefenta da fenders na azurfa masu tsawo. Kyawawan siffofi, launin azurfa suna ƙara alheri ga lamba kuma suna ɗauke da manyan abubuwan gado na kamfanin.

Alamar Chrysler tana da ma'ana mai zurfin gaske. Hakanan yana karanta girmamawa ga al'adun kamfanin, wanda ke nuna fuka-fuki, da tunatarwa game da sake farfaɗo da wasiƙar Chrysler. Masu zanen kaya sun sanya ma'ana a cikin tambarin kamfanin wanda ke ba da labarin duk tarihin mai kera motoci, suna mai da hankali kan juya abubuwa da mahimman lokuta.

Tarihin kamfanin motoci a cikin samfuran

An fara gabatar da Chrysler a cikin 1924. An yi hakan ne ta wata hanya da ba a saba gani ba saboda kin shiga baje kolin kamfanin. Dalilin kin amincewar shi ne rashin yawan noman noma. Bayan ya ajiye motar a harabar otal din Commodore da kuma sha'awar baƙi da yawa, Walter Chrysler ya sami damar haɓaka sikelin samarwa zuwa motoci 32. Bayan shekara guda, an gabatar da wata sabuwar mota kirar Chrysler Four serial 58, wacce a wancan lokacin ta yi saurin gaske. Wannan ya ba kamfanin damar ɗaukar matsayi na gaba a kasuwar mota.

By 1929, kamfanin ya zama ɓangare na Babban Uku na Detroit. Ana ci gaba da ci gaba koyaushe da nufin inganta kayan aikin motar, don ƙaruwa da ƙarfinta da kuma saurin gudu. An lura da wani tsaiko a shekarun da akayi na Babban Tashin Hankali, amma a cikin 'yan shekaru kaɗan bayan haka kamfanin ya sami damar wuce nasarorin da ya gabata game da samarwa. An saki samfurin Airflow, wanda ke da fasalin gilashin windo da ingantaccen jiki.

A lokacin shekarun yakin, tankoki, injunan jirgin sama, manyan motocin soja, da bindigogin jirgin sama sun kakkabe layukan taron kamfanin. Chrysler ya sami kuɗi mai kyau a tsawon shekaru, wanda ya ba da damar saka hannun jari biliyan da yawa a cikin sabbin masana'antu.

A cikin shekarun 50, an gabatar da Masarauta tare da birki. A wannan lokacin, Chrysler yana mai da hankali kan ƙirare-kirkire. A cikin 1955, an saki C-300, wanda ya sami matsayi na mafi ƙarfi a cikin duniya. Injin 426 Hemi a cikin C-300 har yanzu ana ɗauka ɗayan kyawawan injina a duniya.

A cikin shekarun da suka gabata, kamfanin ya fara rasa ƙasa da sauri saboda yanke shawara game da gaggawa. Chrysler ya kasa ci gaba da kasancewa tare da abubuwan yau da kullun. An gayyaci Lee Iacocca don ceton kamfanin daga matsalar kuɗi. Sarrafa don samun tallafi daga gwamnati don ci gaba da samarwa. An fito da ƙaramar motar Voyager a shekarar 1983. Wannan motar motar ta shahara sosai kuma tana da kyakkyawar buƙata tsakanin talakawan Amurkawa.

Nasarar manufar da Lee Iacocca ke bi ya sa ya yiwu a sake samun tsoffin mukaman har ma da faɗaɗa tasirin tasirin. An biya bashin ga jihar kafin lokacin da aka tsara kuma kamfanin ya saka hannun jari wajen siyan wasu samfuran motoci da dama. Daga cikinsu akwai Lamborghini da American Motors, wadanda ke da haƙƙin Eagle da Jeep.

A farkon shekarun 90s, kamfanin ya sami nasarar kula da matsayin sa har ma ya ƙara samun kuɗin shiga. An samar da Chrysler Cirrus da Dodge Stratus sedans. Amma a cikin 1997, saboda yajin aiki mai yawa, Chrysler ya sha asara mai yawa, wanda ya sa kamfanin ya haɗu.

A farkon sabuwar karni, an fito da nau'ikan nau'ikan Voyager da Grand Voyager, kuma bayan shekaru uku motar Crossfire ta bayyana, wacce ta yi sabon zane kuma ta hada dukkan fasahohin zamani. An fara ƙoƙarin shiga kasuwannin Turai. A Rasha, Chrysler ya fara sayar da kawai a cikin marigayi 90s. Bayan shekaru 10, an kafa ZAO Chrysler RUS, yana aiki a matsayin babban mai shigo da Chrysler a cikin Tarayyar Rasha. Matsayin tallace-tallace ya nuna cewa a cikin Rasha akwai kuma masanan masana'antar kera motoci na Amurka da yawa. Bayan haka, an sami canji a ra'ayin samar da motoci. Yanzu an fi mayar da hankali kan sabon ƙirar motar, tare da kula da ingancin injuna. Don haka 300 2004C ta sami taken "mota mafi kyawun alatu" a Kanada shekara guda bayan sakin.

A yau shugaban Fiat-Chrysler ƙawance, Sergio Marchionne, yana yin fare akan samar da ƙwayoyin gauraye. An mai da hankali kan inganta ingantaccen mai. Wani ci gaba shine ingantaccen watsa atomatik mai saurin zangon tara. Manufofin kamfanin ba su canzawa dangane da kirkire-kirkire. Chrysler bai daina matsayinsa ba kuma yana ci gaba da ɗaukar mafi kyawun injiniya da shawarwari na fasaha a cikin motocinsa. An yi hasashen mai kera mota zai yi nasara a kasuwar cinikayya, inda Chrysler ya sami nasarar samun matsayin jagora saboda abin da ya mai da hankali kan motsawar motsa jiki. Yanzu hankali ya koma kan samfurin Ram da Jeep. An sami raguwa mai yawa a kewayon ƙirar tare da girmamawa akan shahararrun samfuran kasuwa. Tsarin shine don rayar da 30s Airflow Vision sedan tare da sifofin jikin aerodynamic.