Lada production returns to Ukraine

There was information that preparations are being made for the production of Lada models at the Ukrainian ZAZ automobile plant. There is no official confirmation yet.

The fact that Lada is returning to the Ukrainian market has been known for a relatively long time. The company brought new products, developed a new site. But, probably, this is not all: according to Glavkom’s information, cars of the brand will be manufactured at the Zaporizhzhya plant.

Journalists asked for comments from a representative of the Ukrainian side. There was no clear answer. The main thing - there was no refutation. Most likely, negotiations are underway to resume production, and the parties are afraid to make high-profile statements.

According to some reports, a test phase of production is already underway. A test batch of Lada Largus was manufactured at the Zaporizhzhya plant. If the parties manage to come to an agreement, Vesta and XRay will most likely be manufactured at the production facilities.

 Recall that after 2014 began a rapid decline in the share of Lada in the Ukrainian market. In 2011, almost 10% of Ukrainians chose the Lada product as a means of transportation. In 2014, this indicator decreased to 2%.

In addition, at that time, the company lost one of the main “allies” in the Ukrainian market - the Bogdan Corporation. The company not only contributed to the popularization of Lada, but also independently made cars.

In 2016, Lada completely lost its competitiveness. A special duty of 14,57% entered into force. Manufacturing and selling cars has become unprofitable.

If ZAZ and Lada agree on production, everything should change. We will observe what is happening.