Peugeot Sport has announced that it will showcase its new identity for the first time at the iconic 24 Hours of Le Mans this year and will reveal new details about its 2022 racing program at the FIA ​​World Endurance Endurance Races. Championship (FIA WEC) in which the Peugeot division returns.

“Peugeot Sport is opening a new page in its history with the development of new sports electrified technologies, which are the result of the experience and technical achievements of the teams,” commented Peugeot Sport. “The upcoming launch of the 508 PEUGEOT SPORT ENGINEERED and the return to the World Endurance Championship are important achievements in their work. It was important that our identity symbolizes this new chapter to which Peugeot Sport is committed with passion, strength and professionalism. "

“We are introducing a new visual identity for Peugeot Sport, separated from the traditional sport red and the historic Peugeot blue. Black and kryptonite heralds the beginning of a new era, a new dynamic, ”added Peugeot.

PEUGEOT SPORT NEW BRAND IDENTITY
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