Maserati

Contents FounderEmblemHistory of the automobile brand in models The Italian automobile company Maserati specializes in producing sports cars with a spectacular appearance, original design and excellent technical characteristics. The company is part of one of the world's largest automotive corporations "FIAT". If many car brands were created thanks to the implementation of the ideas of one person, then the same cannot be said about Maserati. After all, the company is the result of the work of several brothers, each of whom made his own individual contribution to its development. The Maserati brand is well-known to many and is associated with premium cars, with beautiful and unusual racing cars. The history of the emergence and development of the company is interesting. Founder The future creators of the Maserati automobile company were born in the family of Rudolfo and Carolina Maserati. Seven children were born in the family, but one of the babies died in infancy. The six brothers Carlo, Bindo, Alfieri, Mario, Ettore and Ernesto became the founders of the Italian automaker, whose name everyone knows and recognizes today. The idea to start creating cars came to the mind of the elder brother Carlo. He had the necessary experience for this through the development of engines for aviation. He was also fond of car racing and decided to combine his two hobbies together. He wanted to better understand the technical capabilities of racing cars, their limits. Carlo personally raced and encountered a problem with the ignition system. After he decided to understand and eliminate the causes of these breakdowns. At this time, he worked in Junior, but after the race he quit. Together with Ettore, they invested in the purchase of a small factory and were engaged in the replacement of ignition systems from low-voltage to high-voltage. Carlo's dream was to create his own racing car, but he could not realize his plan due to illness and death in 1910. The brothers suffered the loss of Carlo hard, but decided to realize his plan. In 1914, the company "Officine Alfieri Maserati" appeared, Alfieri took up its creation. Mario took up the development of the logo, which became a trident. The new company began to produce cars, engines and spark plugs. At first, the brothers’ idea was more like creating a “studio for cars”, where they could be improved, changed the external fork, or better equipped. Such services were of interest to racing drivers, and the Maserati brothers themselves were not indifferent to racing. Ernesto personally raced in a car with an engine constructed from half an aircraft engine. Later, the brothers received an order to create a motor for a racing car. These were the first steps for the development of the Maserati automaker. The Maserati brothers actively participate in races, although they suffer defeats at the first attempts. This did not become a reason for them to give up and in 1926 the Maserati car driven by Alfieri won the Florio Cup race. This only proved that the engines created by the Maserati brothers are really powerful and can compete with other developments. This was followed by another series of victories in major and famous car races. Ernesto, who was often behind the wheel of Maserati racing cars, became the champion of Italy, which finally consolidated the undeniable success of the Maserati brothers. Racing drivers from all over the world dreamed of being behind the wheel of cars of this brand. Emblem Maserati has taken it upon itself to produce luxury cars with a unique style. The brand is associated with a sports car with a strong package, expensive interior and unique design. The brand's logo comes from the statue of Neptune in Bologna. A famous landmark caught the attention of one of the Maserati brothers. Mario was an artist and personally drew the first company logo. Family friend Diego de Sterlich came up with the idea to use Neptune's trident in the logo, which is associated with strength and energy. This was ideal for a manufacturer of racing cars, distinguished by their speed and power. At the same time, the fountain, where the statue of Neptune is located, is located in the hometown of the Maserati brothers, which was also significant for them. The logo was oval in shape. The bottom was blue and the top white. On a white background was a red trident. On the blue part, the name of the company was written in white letters. The emblem has hardly changed. The presence of red and blue in it was not accidental. There is a version that the trident was chosen as a symbol of the three brothers who put the most effort into creating the company. We are talking about Alfieri, Ettore and Ernesto. For some, the trident is more associated with the crown, which would also be appropriate for Maserati. In 2020, for the first time in a long time, changes were made to the appearance of the logo. Was made a rejection of the usual many colors. The trident became monochrome, which gave it more elegance. Gone is the oval frame and many other familiar elements. The logo has become more stylish and elegant. The automaker is committed to tradition, but at the same time seeks to update the logo in accordance with modern trends. At the same time, the essence of the emblem is preserved, but in a new guise. The history of the car brand in models The automaker Maserati specializes not only in the production of racing cars, gradually after the founding of the company began talking about the launch of production cars. At first, very few of these machines were produced, but gradually mass production began to grow. In 1932, Alfieri dies and his post is taken by his younger brother Ernesto. He not only personally took part in the races, but also established himself as an experienced engineer. His achievements were impressive, among which the first use of power brakes can be distinguished. Maserati were excellent engineers and developers, but in the field of finance they were poorly oriented. Therefore, in 1937 the company was sold to the Orsi brothers. Giving leadership to other hands, the Maserati brothers devoted themselves entirely to the work of creating new cars and their components. Made history with the Tipo 26, built for racing and delivering excellent results on the track. The Maserati 8CTF is called the real “racing legend”. The Maserati A6 1500 model was also released, which ordinary drivers could purchase. Orsi put more emphasis on mass production cars, but at the same time they did not forget about the participation of Maserati in the races. Until 1957, the A6, A6G and A6G54 models were produced from the assembly lines of the factory. The emphasis was on wealthy buyers who want to drive high-quality cars that can develop great speed. Over the years of racing has created a strong competition between Ferrari and Maserati. Both automakers boasted great achievements in the design of racing cars. The first production car can be called the A6 1500 Grand Tourer, it was released after the end of the war in 1947. In 1957, a tragic event occurred that prompted the automaker to abandon the production of racing cars. This was due to the loss of life in an accident at the Mille Miglia races. In 1961, the world saw the modernized aluminum-bodied 3500GT coupe. This is how the first Italian injection car appeared. Released in the 50s, the 5000 GT pushed the company to the idea of ​​​​producing more expensive and luxurious cars, but to order. Since 1970, many new models have been released, including Maserati Bora, Maserati Quattroporte II. The work on improving the device of cars is noticeable, engines and components are constantly being modernized. But during this period, the demand for expensive cars decreased, which required the company to revise its policy in order to save itself. It was about complete bankruptcy and liquidation of the enterprise. In 1976, the Kyalami and Quattroporte III were released, meeting the needs of the time. After that, the Biturbo model came out, featuring a good finish and at the same time an affordable price. In the early 90s, Shamal and Ghibli II were released. Since 1993, Maserati, like many other car manufacturers on the verge of bankruptcy, has been bought out by FIAT. From that moment began the revival of the automobile brand. A new car was released with an upgraded coupe from the 3200 GT. In the 21st century, the company became the property of Ferrari and began to produce luxury cars. The automaker has a loyal following around the world. At the same time, the brand has always been associated with luxury cars, which in some ways made it legendary, but also repeatedly pushed it into bankruptcy. There are always elements of luxury and high cost, the design of the models is very unusual and immediately attracts attention.