ContentsFounderEmblemThe history of the automobile brand in KIA models became known to the world not so long ago. Cars appeared on the market only in 1992, and 20 years later the company became the seventh most popular car manufacturer. The history of the brand is detailed below. Founder The company started operating in May 1944 with the registered name "KyungSung Precision Industry" (rough translation: Precision Industry). The slogan sounded and still sounds simple: "The art of surprise." The company at the beginning of its career was not engaged in cars at all, but in bicycles and motorcycles. And hand assembled. Now combined with other brands, the brand occupies the fifth position in the world market. Ten years later, in the 10s, the company changed its name to its current name, KIA Industries. And after another decade, the company legalizes the production of motorcycles with the name Honda C100. In 1958-1959, the production of three-wheeled motorcycles began, their development and high sales made it possible to create the first car of its own brand. In the 1970s, the first car was produced. From the locals, the car acquired the status of "people's" - it became the first car bought more than a million times. The equipment was large, full-size. A decade later, KIA is releasing a new compact size model. In the early eighties, the company was subjected to a severe financial crisis. At this time, the company created the Pride model with a bet on the low price of the car - $ 7500. In 1987, the company goes abroad and sells part of the machines in Canada, and then in the USA. And then the 1990s come. In a good way. Large-scale production began in 1992 of the Sephia series cars - it was completely “drawn”, created within the company. At the end of the millennium, the brand joins the Hyundai Motor Group. For about 10 years, KIA produced the created cars in large quantities, without visible changes and global innovations. Everything changed in 2006 with the arrival of Peter Schreyer. This is a car stylist, designer, leader of transformations in the automotive industry. A lot of money has been invested in the development of new models of machines and their entry into the foreign market. After that, a machine specially designed for Western audiences was shown. The first models of KIA Sauce received an award for high-quality and modern design of equipment. The name of the award is the Red Dot Design Award. In 2009, KIA Motors Rus was created, and the supply of cars to Russia was also adjusted. A year later, a factory in the USA was opened - this is how the anniversary of the sale of cars was marked: 15 years. In 2017, the first Beat360 center opens. It allows buyers to get acquainted with the goals, objectives of the brand, ideals, new models of the company and drink delicious coffee. Emblem The modern emblem is simple: it shows and denotes the name of the company - KIA. But there is a feature. The letter "A" is indicated without a horizontal line. No prehistory is given to this - this is how the designer created it and that's it. The logo is most often depicted either in silver letters on a black background or in red letters on a white background. On machines - the first option, in the documentation, on the official website - the second option. The company has two corporate colors: red, white. Until the 1990s, there was no official assignment of colors to KIA, and after that it appeared and was patented by the brand. The white color is associated with the buyer with purity and trust, and red stands for the constant development of the brand. The slogan "The Art of Surprising" complements the red color and forms a general picture of KIA for the client. The history of the car brand in models So, the company was founded in 1944, but the production of cars began much later. 1952 - the first bicycle of Korean origin. Manual assembly, the factory was not automated. 1957 - the first hand-assembled scooter. October 1961 - Mass production of high quality motorcycles. June 1973 - completion of the construction of a factory, in which cars for domestic and foreign trade will be created in the future. July 1973 - mass production of a gasoline engine for future cars is launched at the factory. 1974 - Mazda 323 is created at the established plant - under a contract with Mazda. KIA does not yet have its own car. October 1974 - Creation and assembly of the KIA Breeze car. It is considered a subcompact full-fledged passenger car. Since then, the company has focused on the factory production of cars and additionally pays attention to the assembly of motorcycles. November 1978 - Creation of a quality own diesel engine. April 1979 - workers and professionals mastered the assembly of "Peugeot-604", "Fiat-132". 1987 - the creation of a cheap model of the Pride car. Mazda 121 became the prototype. The cost of the car was $7500. The model is still sold at the same price, but in smaller quantities (since other cars were produced). 1991 - 2 main models are presented in Tokyo: Sportage and Sephia. Sefia prototype - Mazda 323. Cars are considered off-road vehicles with rear or all-wheel drive. Cars were awarded the "Best Car of the Year" award for 2 years. After 10 years, Sefiya began to be considered the "Safeest car in the industry." 1995 - mass production of KIA Clarus (Kredos, Parktown). The car had a streamlined body with a low level of aerodynamic drag. Prototype – Mazda 626. 1995 - the KIA Elan model (aka the KIA Roadster) was shown in Tokyo. Front-wheel drive car with 1,8 and 16-liter engines. 1997 - the KIA-Baltika car assembly factory was opened in Kaliningrad. 1999 - a new model of the KIA Avella (Delta) car appeared. 1999 - shows of minivans KIA Carens, Joice, Carnival. 2000 - a number of Visto, Rio, Magentis sedans are introduced. The total number of car families reached 13. Since 2006, Peter Schreyer has been developing car designs in the company. KIA models are complemented by a radiator grille, which today is called the "grin of a tiger". 2007 - KIA Cee'd car released. The company has 11 factories, 50 thousand employees and an annual profit of $ 44 million.