History of the Toyota car brand

In 1924, the inventor Sakichi Toyoda invented the Toyoda G model of brakes. The basic principle of operation was that when the machine was faulty, it would stop itself. In the future, Toyota used this invention. In 1929 the patent for the machine was bought by an English company. All the proceeds were used to manufacture their own cars.

Founder

 Later in 1929, Sakita's son traveled first to Europe and later to the United States to understand the principles of the automotive industry. In 1933, the company was transformed into an automobile production. The heads of state of Japan, having learned about such production, also began to invest in the development of this industry. The company released its first engine in 1934, and it was used for A1 class cars, and later for trucks. The first car models have been produced since 1936. Since 1937, Toyota has become completely independent and could choose the path of development itself. The name of the company and their cars was in honor of the creators and sounds like Toyoda. Marketing experts have suggested that the name be changed to Toyota. This makes the car name easier to remember. When World War II began, Toyota, like other technology companies, began to actively help Japan. Namely, the company began to produce special trucks. Due to the fact that then the companies did not have enough materials for the production of most of the equipment, simplified versions of cars were made. But the quality of these assemblies did not fall from this. But at the end of the war in 1944, during the American bombing, enterprises and factories were destroyed. Later, this entire industry was rebuilt. After the end of the war, the production of passenger cars began. The demand for such cars in the post-war period was very high, and the company created a separate enterprise for the production of these models. Passenger cars of the "SA" model were produced in the flesh until 1982. A four-cylinder engine was installed under the hood. The body was made entirely of metal. Manual transmissions were installed in three gears. 1949 is not considered a very successful year for the company. This year there was a financial crisis at the enterprise, and the workers could not receive a stable salary. 

Mass strikes began. The Japanese government helped again and the problems were resolved. In 1952, the founder and chief executive officer of the company, Kiichiro Toyoda, died. The development strategy changed immediately and there were noticeable changes in the company's management. The heirs of Kiichiro Toyoda began to cooperate with the military structure again and proposed a new car. It was a large SUV. Both ordinary civilians and the armed forces could buy it. The car was developed for two years and in 1954 the first off-road vehicle from Japan was released from the assembly lines. It was called Land Cruiser. This model was liked not only by the citizens of Japan, but also by other countries. The next 60 years it was supplied to the military structures of other countries. During the refinement of the model and improvement of its driving characteristics, an all-wheel drive model was developed. This innovation was also installed on future cars until 1990. Because almost everyone wanted him to have good grip and high cross-country ability of the car on different sections of the road. 

Emblem

The emblem was invented in 1987. There are three ovals at the base. The two perpendicular ovals in the middle show the relationship between the company and the customer. Another one denotes the first letter of the company. There is also a version that the Toyota emblem symbolizes a needle and thread, the memory of the weaving past of the company.

Automotive brand history in models

The company did not stand still and tried to release more and more new car models. So in 1956 Toyota Crown was born. An engine with a volume of 1.5 liters was put on it. The driver had at his disposal 60 forces and a manual transmission. The production of this model was very successful and other countries wanted this car as well. But most of the supplies were in the United States. Now the time has come for an economical car for the middle class. The company released the Toyota Public model. Due to their low cost and good reliability, cars began to be sold with unprecedented success. And until 1962, the number of cars sold was over one million.

Toyota executives had high hopes for their cars, and they wanted to popularize their cars abroad. The Toyopet dealership was established to sell cars to other countries. One of the first such cars was the Toyota Crown. Many countries loved the car and Toyota began to expand. And already in 1963, the first car made outside of Japan came out of production in Australia.

The next new model was the Toyota Corolla. The car had rear-wheel drive, a 1.1-liter engine and the same gearbox. Due to its small volume, the car required little fuel. The car was created just when the world was in crisis due to a lack of fuel. Immediately after the release of this model, another model is released under the name Celica. In the USA and Canada, these cars spread very quickly. The reason for this was the small volume of the engine as all American cars had very high fuel consumption. During the crisis, this factor was in the first place when choosing to buy a car. Five factories for the production of this Toyota model are opened in the United States. The company wanted to continue developing and progressing and is releasing the Toyota Camry. It was a business-class car for the American population. The interior was completely leather, the panel of the car had the most new design, a mechanical four-speed gearbox and 1.5-liter engines. But these efforts were not enough to compete with cars of the same class, namely the Dodge and Cadillac. The company invested 80 percent of its revenue in developing its Kemri model. 

Then, in 1988, the second generation came out for Korola. These models sold well in Europe. And already in 1989, a couple of car manufacturing plants were opened in Spain. The company also did not forget about its SUV and until the end of 1890 was releasing a new generation of Land Cruiser. After its small crisis caused by the contribution of almost all income to the business class, analyzing its mistakes, the company creates the Lexus brand. Thanks to this company, Toyota had the opportunity to beat in the American market. They again became popular models there for a while. At that time, brands such as Infiniti and Acura also appeared on the market. And it was with these firms that Toyota was competing at that time. Thanks to its more sophisticated design and good quality, sales increased 40 percent. Later, in the early 1990s, Toyota Design was created to improve the designs of its cars, and it was domestic. Rav 4 pioneered Toyota's new style. All the new trends of those years were embodied there. The power of the car was 135 or 178 forces. The seller also offered a small variety of bodies. Also in this Toyota model was the ability to automatically change gears. But the old manual transmission was also available in other trim levels. Soon, a completely new car for Toyota was developed for the US population. It was a Minivan.

By the end of 2000, the company decided to make an update for all of its current models. Avensis sedan and Toyota Land Cruiser became new cars for Tayota. The first was a gasoline engine with a capacity of 110-128 forces and a chalk volume of 1.8 and 2.0 liters, respectively. Land Cruiser offered two trim levels. The first is a six-cylinder engine with a capacity of 215 forces, a volume of 4,5 liters. The second is a 4,7-liter engine with a capacity of 230 and there were already eight cylinders. That the first, that the second model had four-wheel drive and a frame. In the future, the company started building all of its cars from the same platform. This makes it much easier to select parts, reduce maintenance costs and improve reliability.    

All car companies did not stand still, and each tried to somehow develop and popularize its brand. Then, as now, Formula 1 races were popular. At such races, thanks to victories and simply participation, it was easy to popularize your brand. Toyota started designing and building its own car. But due to the fact that in the past the company did not have experience in building such vehicles, the construction was delayed. It was only in 2002 that the company was able to present its race car. The first participation in the competition did not bring the team the desired success. It was decided to completely update the entire team and create a new car. Eminent riders Jarno Trulli and Ralf Schumacher were invited to the team. And German experts were hired to help build the car. Progress was visible immediately, but victory in at least one of the races was not achieved. But it is worth noting the positive that was in the team. In 2007, Toyota cars were recognized as the most common on the market. At that time, the company's shares rose as high as ever. Toyota was on everyone's lips. But the development strategy in Formula 1 did not work out. The team base was sold to Lexus. The test track was also sold to him.

Over the next four years, the company is releasing a fresh update to the lineup. But the best part was the Land Cruiser update. The Land Cruiser 200 is now available. This car is on the list of the best cars of all time. For two consecutive years, the Land Cruiser 200 was the best-selling vehicle in its class in the United States of America, Russia, and Europe. In 2010, the company began developing hybrid engines. Toyota is considered to be one of the first franchises to use this technology. And according to the company's news, by 2026 they want to completely transfer all their models to hybrid engines. This technology will help completely eliminate the use of gasoline as fuel. Since 2012, Toyota has started building factories in China. Thanks to this, the volume of cars produced has doubled by 2018. Many other brands of manufacturers have started to buy a hybrid setup from Toyota and implement it in their new models.

Toyota also had rear-wheel drive sports cars. One of these was the Toyota GT86. According to the characteristics, as always, everything was excellent. An engine based on new innovations with a turbine was supplied, the volume was 2.0 liters, the power of this car was 210 forces. In 2014, the Rav4 received a new update with an electric motor. One battery charge could travel up to 390 kilometers. But this number may change depending on the driver's driving style. One of the good models is also worth highlighting Toyota Yaris Hybrid. It is a front-wheel drive hatchback with a 1.5-liter engine and 75 horsepower. The principle of operation of a hybrid engine is that we have an installed combustion engine and an electric motor. And the electric motor starts running on gasoline. Thus, we provide us with lower fuel consumption and reduce the amount of exhaust gases in the air.

 At the 2015 Geneva Motor Show, after a restyled version of the Toyota Auris Touring Sports Hybrid, it took first place in the category of the most economical station wagon in its class. It is based on a petrol engine with a volume of 1.5 liters and 120 horsepower. And the engine itself runs on Atkinson technology. According to the manufacturer, the minimum fuel consumption per hundred kilometers is 3.5 liters. The studies were carried out in laboratory conditions, observing all the most favorable factors.

As a result, Toyota remains at the top of the automotive industry to this day due to its quality cars, ease of repair and assembly, and not very high price tags.