The history of the Tesla brand
Automotive brand stories

The history of the Tesla brand

Today, one of the leading positions in the automotive industry is firmly established by the well-known to everyone - Tesla. Let's take a closer look at the history of the brand. The company is named after the world famous electrical engineer and physicist Nikola Tesla.

It is also of great help that the company operates not only in the automotive industry, but also in the energy production and storage industry.

Not so long ago, Musk showed the latest developments in addition to innovative batteries and showed how fast their development and promotion is. It should be noted how positively this affects the company's automotive products.

FOUNDER

The history of the Tesla brand

Marc Tarpenning and Martin Eberhard organized the sale of e-books in 1998. After they raised some capital, one of them wanted to buy a car, but he did not like anything on the car market. Soon after a joint decision in 2003, they created Tesla Motors, which was engaged in the production of electric vehicles.

In the firm itself, Elona Musk, Jeffrey Brian Straubela and Iana Wright are considered its founders. Already starting only in development, the company received quite good investments at that time, today the owners of the world's largest firms, such as Googl, eBay, etc., are investing in the company. The largest investor was Elon Musk himself, who was on fire with this idea.

EMBLEM

The history of the Tesla brand

RO Studio, the company that helped design the SpaceX logo, also had a hand in designing the logo for Tesla. At first, the logo was depicted like this, the letter “t” was inscribed in a shield, but over time, the shield faded into the background. Tesla was soon introduced to designer Franz von Holzhausen, design director of Mazda, one of the world's largest companies at the time. Over time, he became the lead designer for the Musk company. Holzhausen has put the finishing touches on every Tesla product since the Model S.

HISTORY OF THE AUTOMOTIVE BRAND IN MODELS

The history of the Tesla brand

Tesla Roadster is the company's first car. The public saw the sports electric car in July 2006. The car has an attractive sporty design, for which motorists immediately fell in love and began to announce about a new competitive brand.

Tesla Model S - the car has gained phenomenal success from the very beginning and in 2012 Motor Trend magazine awarded it the title of "Car of the Year". The presentation took place in California on March 26, 2009. Initially, the cars came with one electric motor on the rear axle. On October 9, 2014, engines began to be installed on each axle, and on April 8, 2015, the company announced that it had completely abandoned single-engine configurations.

The history of the Tesla brand

Tesla Model X - Tesla presented the first crossover on February 9, 2012. This is a truly family car with the ability to add a third row of seats to the trunk, thanks to which it has received considerable love from the population in America. The package included ordering a model with two engines.

Model 3 - initially the car had several different markings: Model E and BlueStar. It was a relatively budget, urban sedan with an engine on each axle and could give drivers a completely new driving experience. The car was presented on April 1, 2016 under the Model 3 label.

Model Y- The crossover was introduced in March 2019. His attitude towards the middle class significantly affected the price, which made him affordable, thanks to which he gained wide popularity among society.

Tesla Cybertruck - Americans are famous for their love of pickups, which Musk turned his bets on with the introduction of the electric pickup. His assumptions came true and the company ripped off more than 200 pre-orders in the first 000 days. Much thanks to the fact that the car has a unique, unlike anything else design, which certainly interested the public.

Tesla Semi is a multi-ton truck with electric drives. The power reserve of the electric truck is more than 500 km, taking into account the load of 42 tons. The company plans to release it in 2021. Tesla's appearance was again able to surprise the public. Similar to something not from this universe, a huge tractor with a truly amazing internal potential.

Elon Musk said that the plans for the near future are the opening of the Robotaxi service. Tesla electric vehicles will be able to deliver people along the specified routes without the participation of drivers. The main feature of this taxi will be that every Tesla owner will be able to remotely submit their car for car sharing.

The history of the Tesla brand

The company has done a lot of work in the field of solar energy conversion. We all remember the great feat of the firm in South Australia. Due to the fact that people there were experiencing big problems with electricity, the head of the company promised to build a solar energy farm and solve this issue once and for all, Elon kept his word. Australia now hosts the world's largest lithium-ion battery. Tesla solar panels are considered almost the best in the entire world market. The company is actively using these batteries at charging car stations, and the whole world is waiting for cars to be recharged and driven by the energy of the sun.

Comparatively for the longest time in the automotive industry, the company was able to quickly take a leading position and is very rapidly determined to only strengthen its position in the world market.

Questions and answers:

Who made the first Tesla? Tesla Motors was founded in 2003 (July 1). Its founders are Martin Eberhard and Mark Tarpenning. Ian Wright joined them a few months later. The brand's first electric car appeared in 2005.

What does Tesla do? In addition to the development and production of all-electric vehicles, the company develops systems for the efficient conservation of electrical energy.

Who makes the Tesla car? Several factories of the company are located in the United States (states of California, Nevada, New York). In 2018, the company acquired land in China (Shanghai). European models are assembled in Berlin.

One comment

  • Golden rush

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