History of the Lexus automobile brand

Lexus Division - the full name of the Lexus car - is one of the lines of cars that belong to the Japanese Toyota Motor Corporation. Initially, the model was provided for the American market, but later sold in more than 90 countries around the world.

The company produces exclusively premium cars, which is comparable to the name of the Lexus company - "Lux". These cars were conceived as the most expensive, luxurious, comfortable and defiant, which, in fact, was achieved by the creators.

When the idea to do something like this appeared, the business class segment was already reliably occupied by brands such as BMW, Mercedes-Benz and Jaguar. Nevertheless, it was decided to create a flagship. The best car of the best available in the American markets at the time. It had to be comfortable, powerful, surpassing competitors in everything, but affordable.

So in 1984 a plan was developed to create F1 (flagship 1 or the first of its kind and the best of the best flagship among cars). 

Founder

Eiji Toyoda (Eiji Toyoda) - President and Chairman of the 'Toyota Motor Corporation' in 1983 put forward the idea of ​​creating the same F1. To implement this idea, he appointed a team of engineers and designers who were to develop the new Lexus brand. 

In 1981 he resigns his post to Shoichiro Toyoda and becomes chairman of the company. Accordingly, by 1983, he was already fully, headlong into the creation and development of the brand and the Lexus brand, having recruited a worthy team for himself. 

Considering that the Toyota brand itself assumed reliable and inexpensive cars, the mass production of which was never questioned. Now Toyoda had to create a brand that would not be associated with accessibility and mass. It was work on a unique, unlike anything flagship car.

Shoiji Jimbo and Ichiro Suzuki were appointed as the lead engineers. Even then, these people had great recognition and honor as engineers-creators of the famous brand. In 1985, it was decided to monitor the American market. The team was interested in all the details, down to pricing and the consistency of different groups of buyers. Focus groups were selected, which included both buyers from different financial sectors and car dealers. Questionnaires and polls were carried out. These studies were conducted in order to identify the needs of potential buyers. Work on the development of the Lexus design did not stop. It was run by the American Toyota design company Calty Design. July 1985 brought the world a new Lexus LS400.

Emblem

The emblem of the Lexus car brand was officially developed by the Hunter / Korobkin company in 1989. Although it is known that Toyota's creative design team worked on the logo from 1986 to 1989, the Hunter / Korobkin emblem was preferred.

There are several versions of the very idea of ​​the emblem. According to one version, the emblem depicts a stylized sophisticated sea shell, but this story is more like a legend that has no basis. The second version says that the idea of ​​such an emblem was put forward at one time by Giorgetto Giugiaro, a designer from Italy. He suggested depicting the stylized letter "L" on the logo, which would mean refinement of taste and no need for fanciful details. The brand name speaks for itself. Since the release of the first car, the emblem has not undergone a single change. 

Nowadays, car dealerships and car dealerships produce and sell emblems in different colors, from different materials, and so on, but the logo still remains the same.

Automotive brand history in models

The launch of the Lexus automobile brand took place in 1985 with the famous Lexus LS 400. In 1986 he had to go through several test drives, one of which took place in Germany. In 1989, the car appeared on the first US markets, after which it had conquered the entire American car market by the end of the year.

This model was in no way reminiscent of the Japanese cars that were produced by Toyota, which once again confirmed the focus on the US market. It was a comfortable sedan. The body was more reminiscent of cars designed by Italian automotive designers. 

Later, the Lexus GS300 rolled off the assembly line, in the development of which Giorgetto Giugiaro, an Italian already famous for his development of the emblem for the Lexus brand, took part. 

The most prestigious line of that time, the GS 300 3T, came from the Cologne developers of Toyota. It was a sports sedan that featured a boosted engine and streamlined body shape. 

In 1991, the company released the next model Lexus SC 400 (coupe), which almost completely repeated the car from the Toyota Soarer line, which, after several restyling, almost ceased to differ from its prototype even in appearance. 

The history of cars repeating the style and image of Toyota did not end there. In the same 1991, the Toyota Camry was released, which received its American performance in the Lexus ES 300 line.

Later, after 1993, Toyota Motors began to produce its own special line of SUVs - Lexus LX 450 and LX 470. The former was an improved and Americanized version of the Toyota Land Cruiser HDJ 80, and the latter surpassed its fellow Toyota Land Cruiser 100. Both luxury SUVs with all-wheel drive and the most comfortable interior. Cars have become the flagship SUV in American society.

1999 pleased the American market with its compact Lexus IS 200, which was shown and tested a year earlier in the fall of 1998.

By the 2000s, the Lexus car brand already had an impressive lineup and established itself in the US markets. However, in 2000, this range was supplemented by two new models at once - IS300 and LS430. Earlier models were subject to varying degrees of restyling and a number of other changes. So for the model indexes GS, LS and LX, the Brake Assist Safety System (BASS) was made, installed and, as a result, standard for these models, which concerned braking forces. The braking force is distributed optimally for each weather and brake condition. 

Nowadays Lexus cars have a completely different unique design and a perfect vehicle equipment package. They have the most powerful and perpetual motion machines, all parts of brakes, gearboxes and other systems are thought out to the smallest detail. 

In the 21st century, the presence of a Lexus means a person's status, prestige and high standard of living. From this we can conclude that the original idea of ​​the Lexus developers has been fully implemented. Now Lexus cars are the flagship among the status car brands.