The history of the Brilliance car brand

Brilliance Auto Group is a multi-enterprise automotive manufacturer in China. The headquarters are located in Shenyang. It is one of the largest Chinese car manufacturers and ranks seventh in the automotive industry. Maintains a business partnership with BMW. The specialization of production is diverse and is aimed at micro-vanes, cars, trucks, passenger transport, and the manufacture of parts. The company has a significant number of branches.

The history of this fairly young company dates back to 1991. The name of the company's founder belongs to the famous Chinese entrepreneur Yang Rong. Thanks to Rong, the produced micro vanes of the company quickly gained the reputation of leading in China.

Since its inception, the company has been active. It manifested itself not only in the design of production, but also in numerous transactions concluded with well-known companies in the world auto industry. The first business partner was Toyota Motor.

7 years after its founding, there was a significant expansion through the acquisition of two companies at once: Ningbo Ym., Specializing in the production of automotive glass, and Mianang Xinxen, which specialized in the development of powertrains.

And in 2003, as a result of the concluded business partnership with the German company BMW, a joint production enterprise was created.

And in 2007, the Brilliance Jinjue M2 was named the best car of the year.

The company is rapidly developing and expanding every year. Already in 2009, according to annual statistics, it produced more than 100 thousand passenger cars and 120 thousand minibuses a year.

Significant expansion led to the formation of two large-scale production organizations, six enterprises for the production of cars, has several plants for the manufacture of power units and several separately for the manufacture of automotive parts.

Founder

There is little biographical information about the founder, it is known that the Chinese businessman Yang Rong was born in 1957 in Shanghai.

Having mastered financial independence, Rong thought about automobile production and created Brilliance in 1991 to produce cars and micro vanes. It was the latter that brought great success to the businessman.

In 2001, according to the editorship of Forbes magazine, he entered the top list of businessmen in China, taking the third priority place there.

In 2002, there was a disagreement with the Chinese authorities and a dispute arose that forced Rong to leave the country on the run to the states.

Continues to develop industry in the United States. But in comparison with Brilliance, it is not in such demand.

Emblem

The very word "Brilliance" is commensurate with such concepts as catchiness, brilliance, radiance. In the emblem itself there are two Chinese characters, which in translation means a diamond, which displays these concepts.

Brilliance car history

In 1996, the company's first microvan of the JinBei model rolled off the assembly line. On the basis of this model, a model of a passenger car with a sedan SY7200 Zhonghua was designed.

Brilliance Grance is a Microvan model developed in conjunction with Toyota Motor.

The Jinjue M2 gained a reputation as the best car of the year in 2997.

The Brilliance A3, or a cross-country vehicle with a powerful powertrain and an interesting design, was first of all equipped with new technologies. This copy was presented at the Shanghai Exhibition.

Further production of off-road vehicles led to the emergence of the Brilliance M1 / ​​M2 models and allowed to gain a leading position among the Chinese production of off-road vehicles.

The M1 and M2 have been engineered from Mitsubishi, incorporating innovative technologies into each model to ensure maximum comfort.

On the basis of the M2 SUV, the Brilliance FRV model with a hatchback body was developed, the original Italian design of which conquered the market.

Next, the V5 model SUV will debut, which is in good demand in the CIS countries. Outwardly, it was too similar to BMW.

In 2015, the Brilliance H230 model starts with a sedan and a hatchback. Which was exported in large quantities to the Russian market.

Model Brilliance H530 is equipped with a sedan body. This budget car resembles a business class model, but its advantage is its low price. An analogue of the H530 is the M1 model with similar characteristics.

The modernized version of the M1 is the M2 model. Again, the budget prevails and the similarity of the model to the business class.