Test drive INFINITI announced which startups it will work with
New partners are startups from the UK, Germany and Estonia.
INFINITI Motor Company announced that it has issued several letters of intent to a premium mobile exploration partner with startups Apostera, Autobahn and PassKit. They develop brand-specific solutions to help customers empathize with the brand more fully.
Three startups were named among the eight finalists for the INFINITI Lab Global Accelerator 2018 program, which focused on mobile communications. Within the framework of the competition, more than 130 applications for participation were submitted from companies from all over the world.
Apostera is working to further develop mobility in a new area of autonomy, reimagining future driver experiences, combining virtual and real mobile solutions to enhance their safety. ADAS information platform raises driver awareness and provides detailed navigation guidance for vehicles using mixed reality technologies.
PassKit is a mobile portfolio management platform that enables businesses to use local apps on consumer smartphones to create innovative and intuitive marketing strategies. Without having to download a new app or visit a website, users can easily interact or access information on their smartphone.
Autobahn intends to rediscover ways to sell car brands and engage its customers in today's digital age. By digitizing the vehicle supply chain and streamlining the sales processes of manufacturers, importers and dealers, Autobahn combines traditional offline and online processes to provide premium customers with a modern and complete experience.
During the twelve-week program in Hong Kong, startups received invaluable mentoring and specialized training from 150 carefully selected investors and industry experts. The startups also worked with INFINITI experts to perfect their own technologies in order to create a customized solution for the brand.
“Startups play a critical role in business transformation,” said Dane Fisher, general manager of business development at INFINITI Motor Company. “Partnerships with these companies offer us the latest innovations and showcase new trends in the industry, while startups have access to world-class experience and resources to bring their ideas to life,” he added.
The INFINITI LAB Global Accelerator 2018 is the first program to showcase cutting-edge international start-ups in Hong Kong, promoting cross-border collaboration and enriching the local ecosystem. Since opening in 2015, INFINITI Lab has contributed to the cultural transformation and discovery of innovation at INFINITI through the startup community. In 2018, the company helped create 54 startups around the world, helping entrepreneurs use innovation to grow their business.
