Datsun

Contents FounderEmblemHistory of the car brand in models In 1930, the first car produced under the Datsun brand was produced. It was this company that experienced several starting points in its history at once. Almost 90 years have passed since then, and now let's talk about what this car and brand showed the world. Founder According to history, the history of the automobile brand Datsun dates back to 1911. Masujiro Hashimoto can rightfully be considered the founder of the company. After graduating from a technical university with honors, he went to study further in the United States. There Hashimoto studied engineering and technical sciences. Upon returning, the young scientist wanted to open his own car production. The first cars that were built under the leadership of Hashimoto were called DAT. This name was in honor of his first Kaishin-sha investors Kinjiro Den, Rokuro Aoyama and Meitaro Takeuchi. Also, the name of the model could be deciphered as Durable Attractive Trustworthy, which means "reliable, attractive and trustworthy buyers." Emblem From the beginning, the emblem consisted of the inscription Datsun on the flag of Japan. The logo meant the land of the rising sun. After Nissan bought the company, their badge changed from Datsun to Nissan. But in 2012, Nissan restored the Datsun emblem to expensive cars. They wanted a person from developing countries to buy a Datsun and then move up to the higher class cars in the Nissan and Infiniti brands. Also, at one time, a post was posted on the official Nissan website with the opportunity to vote for the return of the Datsun emblem to the car market. The history of the automobile brand in models In the city of Osaka, the first factory of the Datsun brand was built. The company begins to produce engines and immediately sell them. The company invests the proceeds in development. The very first cars wanted to be called Datsun. Translated from English, this meant "Son of Date", but due to the fact that in Japanese it meant death, the brand was renamed the familiar Datsun. And now the translation was suitable for both English and Japanese and meant the sun. The company developed slowly due to weak funding. But luck smiled at the company and they found an entrepreneur who invested money in them. It turned out to be Yoshisuke Aikawa. He was a smart man and immediately saw the potential of the company. Until the end of 1933, the entrepreneur completely redeemed all the shares of Datsun. Now the company was called Nissan Motor Company. But no one gave up on the Datsun model, and their production also did not stop. In 1934, the company began selling its cars for export as well. One of these was the Datsun 13. A Nissan plant was also opened, where Datsun cars were also produced. After that there were hard times for the team. China declared war on Japan, and then the Second World War began. Japan took the side of Germany and miscalculated, and at the same time introduced a crisis. The company was able to recover only by 1954. At the same time, a model called "110" was released. At the Tokyo exhibition, the novelty was in the spotlight, thanks to its new design for those times. The people called this car "ahead of its time." All these merits were due to Austin, which helped in the development of this model. After this success, the company began to produce cars even more often. The company was moving up, and now it's time to conquer the American market. Then America was the leader and style leader in the build car. And all companies strived for this result and success. The 210 was one of the first models to be delivered to the USA. The assessment from the states was not long in coming. The people themselves treated this car with caution. A well-known automobile magazine spoke quite well about this car, they liked the design and driving characteristics of the car. After some time, the company releases the Datsun Bluebird 310. And in the American market, the car caused delight. The main factor in this assessment was a radically new design, which now looked more like American models. This car was driven by the premium class of the population. Its technical characteristics were top notch. At that time, it had excellent noise reduction, excellent smoothness in movement, low engine size, a new dashboard and a designer interior. It was not a shame to drive such a car at all. Also, the price was not greatly inflated, which made it possible for large sales of the car. Over the next few years, the number of car dealerships of the model's diagnostic centers reached 710 units. Americans began to prefer the Japanese car more than their own production. Datsun offered cheaper and better. And if earlier it was a little embarrassing to buy a Japanese car, now everything has changed dramatically. But in Europe, the car did not sell very well. Many experts believe that the reason for this is weak funding and development in European countries. The Japanese company understood that it could take more profit from the American market than from the European one. For all motorists, Datsun cars were associated with high practicality and reliability. In 1982, the companies were waiting for a change, and the old emblem was removed from production. Now all the company's cars were produced under the monotonous Nissan logo. During this period, the company had the task of telling everyone and showing in practice that Datsun and Nissan are now the same models. The cost of these advertising campaigns amounted to close to one billion dollars. Time passed, and the company developed and released new cars, but until 2012 there was no mention of Datsun. In 2013, the company decided to return the former glory to Datsun models. The first car of the twenty-first century of Datsun models was the Datsun Go. The company sold them in Russia, India, South Africa and Indonesia. This model was made for the younger generation. As a conclusion, we can say that the Japanese company Datsun gave the world a lot of good cars. At one time they were a company that was not afraid to go and do experiments, introduce new trends. They were marked by high reliability, quality, interesting design, low prices, availability for purchase and a good attitude towards the buyer. To this day, occasionally on our roads, we can observe these cars.