Daihatsu

Daihatsu

Daihatsu
Name:DAIHATSU
Year of foundation:1907
Founders:Yoshinki
Belongs:Toyota
Location:JapanOsaka
News:Read more...


Daihatsu

The history of the Daihatsu car brand

Contents FounderHistory of the car brand in models Daihatsu is a developing brand with a rich history. The philosophy of the brand is reflected in the slogan “Make compact”. Specialists of the Japanese brand believe that compactness will become the main factor in demand in the modern world, when the range of cars is quite wide. The brand has become one of the leaders in the Japanese automotive industry. The European market and the domestic market of the land of the rising sun is experiencing a real boom in the class of compact mini-vans. Under the Daihatsu brand, small and small cars, minivans, as well as SUVs and trucks are produced. In Russia, the brand's products are not represented today. Founder The history of the Japanese brand goes back to the very beginning of the 1907th century, in XNUMX. Then in Japan, the professors of Osaka University Esiknki and Turumi created the company Hatsudoki Seizo Co. Her specialization was the production of internal combustion engines, which were focused not on cars, but on other industries. By 1919, brand leaders thought about producing cars. Then prototype trucks were produced in the amount of two pieces. It was then that the company's leaders decided to continue development in the automotive industry. In 1951 it became known as Daihatsu Kogyo Co, and in 1967 the Toyota concern began to control the brand. The successful work of this Japanese automobile brand lasts for more than a century. The history of the automobile brand in models The 1930s marked the beginning of serial production. The first machine of the manufacturer was the three-wheeled HA. Its engine was 500 cc. see The invention looked like a motorcycle. Subsequently, 4 more cars were produced, one of which became a four-wheeled one. The purchase of products began to grow at a rapid pace. This led to the construction of a new enterprise: in 1938, the Ikeda Automobile Plant was built, and Hatsudoki Seizo introduced a new car: a four-wheel drive sports car. The engine of the new car was 1,2 liters, the top of the car was open. In addition, the machine was equipped with a two-speed power transmission. The maximum speed limit was 70 kilometers per hour. In 1951, the brand became known as Daihatsu Kogyo Co and completely switched to the production of cars. In 1957, the sales of machines on three wheels rose to a high level, the company's management began to prepare for the export of its products. So the production of another model was launched. She was made by the once popular Midget. Since 1960, the company has been introducing the Hi-Jet pickup. It featured a two-stroke engine with two cylinders and a displacement of 356 cc. see The body was reduced in area and was less than 1,1 square meters. In 1961, the production of the new Hi-Jet was launched - a van with two doors, in 1962 the brand launched the New-line pickup truck, which was distinguished by its large size. The car received a 797 cc engine. cm, which was cooled by water. The brand released the next generation of this car in 1963. After 3 years, the production of the Fellow car was launched, which became a two-door. In 1966, for the first time, a Daihatsu Compagno machine began to be delivered to England. Since 1967, the Daihatsu brand has been under the control of Toyota. In 1968, the next novelty was released - Fellow SS. This is a small car equipped with a 32 horsepower twin carburetor engine. For the entire time of the production of compact cars, it became the first competitive one, along with the Honda No. 360. Since 1971, the brand has released a hardtop version of the Fellow car, and in 1972 - a variant of the sedan, which has become a four-door. Then, in 1974, Daihatsu was rebranded again. Now the brand was called Daihatsu Motor Company. And since 1975, he has released a compact car Daihatsu Charmant. In 1976, the manufacturer introduced the Cuore (Domino) car, the engine of which had 2 cylinders and a volume of 547 cc. see At the same time, the company released the Taft SUV, which became all-wheel drive. It was equipped with different engines: from a 1-liter, running on gasoline, to a 2,5-liter, running on diesel fuel. In 1977, a new car appeared - Charade. Since 1980, the brand has launched a commercial version of Cuore, first under the name Mira Cuore, and then the name changed to Mira. In 1983, a turbo version of this car appeared. 1984 was a significant year with the release of the Rocky SUV, which replaced the Taft. The assembly of Daihatsu brand cars began to work in China. By 1985, the number of units produced under the Daihatsu brand was about 10 million. The market in Italy received Charad cars, which Alfa Romeo began to produce. In European countries, small cars began to enjoy great success, and consequently, the level of sales of Daihatsu products increased. In 1986, Charade began to be assembled in China. A car was produced - Leeza, which also appeared in the turbo version. The latter could develop power up to 50 horsepower and became a three-door. In 1989, the brand launched 2 more new cars: Applause and Feroza. Under an agreement with Asia Motors, a brand from Korea, Daihatsu began producing the Sportrak model in the 90s. 1990 marked the release of the next generation Mira machine. Its feature was the installation of 4WS and 4WD systems together. This has never happened before in the history of the automotive industry. In 1992, Daihatsu Leeza replaced the Opti with three doors, then released in a five-door version. At the same moment, in a joint venture with Piaggio VE Hijet assembly launched in Italy. And the Charade Gtti became the leader among the representatives of the A-7 class in the Safari Rally. The next model presented by the manufacturer in 1995 in the Land of the Rising Sun was a small Move car, designed by IDEA specialists together with Daihatsu. It was slightly enlarged compared to the K-car. The small body is compensated here by the fact that the car has become tall. In 1996, the Gran Move (Pyzar), Midget II and Opti Classic machines were created. In 1990, the manufacturer celebrated its anniversary, the brand turned 90 years old. Throughout its rich history of existence, the brand has already produced 10 million units. The series, in turn, was replenished with the Mira Classic, Terios and Move Custom models. It was 1998 the brand has already produced 20 million units. In Frankfurt, the Terios Kid car is presented, which has a cross-country ability in any road conditions. It is equipped with five seats, which makes it family-friendly. Then came the Siron, and designer Giorgetto Giugiaro created the look of the new Move class car. In 1990, Atrai Wagon, Naked, Mira Gino cars joined the range. Several car factories of the brand have received ISO 90011 and ISO 14001 certificates. The production of new cars Atrai, YRV, Max continued. With the Toyota brand, the leader of the Japanese auto industry released Terios. At the same time, the Japanese auto manufacturer was concerned about the environmental situation and was able to achieve a minimum emission of harmful substances. Since 2002, the Copen roadster has been put into production. At showrooms in the capital of Japan and Frankfurt, the brand presented small cars Micro-3L with removable top panels, a five-seater compact YRV, as well as an EZ-U, which, with a maximum length of 3,4 m, did not have front and rear overhangs. The next novelty of the lineup is the Kopen Microroadster. The car is a small copy of the Audi TT, which is equipped with lighting from the New Beetle. And for off-road, a compact SUV SP-4 has been developed, the back cover of which is sliding. The car itself is all-wheel drive. Today, Daihatsu sells cars in many countries, the number of which already exceeds a hundred. A wide range of product lines ensures high demand and a good level of sales.

Add a comment

See all Daihatsu salons on google maps

One comment

  • Ahmed

    Peace be upon you, I lost my key, and unfortunately it is not available in the country where I live. Please help, thank you.

Add a comment