Chery

Contents FounderEmblemHistory of the automobile brand in modelsQuestions and answers: The passenger car market offers the client (and lover) many brands of transport. They are ordinary - a person sees them on the streets every day. There are "interesting" - luxurious or rare models. Each brand tries to surprise the buyer with new models, original solutions. One of the well-known automakers is Chery. About him and will be discussed. Founder The company appeared on the markets in 1997. The name of the individual entrepreneur who started to create a car brand, no. After all, the company was created by the Anhui City Hall. Officials began to worry that there was no serious industry in the province and region that could improve the economy. This is how a plant for the creation of internal combustion engines appeared (Cheri's company earned 2 years on the creation of this). After a while, officials bought equipment and conveyors for creating cars from the Ford brand for $ 25 million. This is how Chery appeared. The original name of the company is "Qirui". In a literal translation into English, the company should have sounded “correct” - “Cherry”. But one of the workers made a mistake. The company decided to leave with this name. The brand did not have a license to manufacture cars, so in 1999 (when the equipment was purchased), Chery registered itself as a company for the delivery and transportation of spare parts for cars. Thus, Chery was allowed to sell cars in China. In 2001, a major Chinese automotive corporation bought 20% of the brand, allowing them to enter the global market. The first state to which the cars were delivered was Syria. For 2 years the brand received 2 certificates. The first denoted the "exporter of China's machines", the second - the "high-level certificate", which was openly valued both in the Eastern State and beyond. In 2003 the company expanded. Japanese manufacturers were invited to improve the quality of cars and replace parts. After 2 years, Chery again received a certificate, which was revealed as "high quality production", and the document was awarded by the most stringent inspection commission of the automotive industry in the world. Chery has created many batches of cars for sale in America, Japan and central Europe. The appearance of the car (design) was improved by Italian professionals specially invited to China to the factory. Most of the factories are in China. In 2005, the Chery plant in Russia was launched. At the moment, production has been launched in many countries of the world, including America. Emblem As mentioned earlier, there was an error in the literal translation from Chinese to English. Cherry was replaced by Chery. The emblem appeared at the same time when the first plant was created - in 1997. The logo stands for 3 letters - CA C. This name refers to the full name of the company - Chery Automobile Corporation. The letters C stand on both sides, in the middle - A. The letter A means "first class" - the highest category of assessment in all countries. The letters C on both sides "hug" A. It is a symbol of strength, unification. Another version of the origin of the logo also exists. The city where the company was established is called Anhui. The letter A in the middle represents the first letter of the province name. If you look at the emblem from the point of view of design, then the triangle (literally the letter A) forms a line that goes to infinity, perspective. In 2013, Cheri changed the emblem. The letter A, its top, is disconnected from C. The lower parts C are interconnected. The resulting triangle in a circle means development, quality and technology according to the Chinese version of what is happening. The red font of the company has also changed - it has become thinner, sharper and more “aggressive” than the previous letter. The history of the car brand in models The first model was released in 2001 off the assembly line. The name is Chery Amulet. The model was based on the Seat Toledo. Until 2003, the company tried to buy a license from Seat to produce cars. The deal didn't happen. 2003 - Chery QQ. Looked like a Daewoo Matiz. This car occupied the category of medium small cars. Another name is Chery Sweet. The design of the car has changed over time. It was created by Italian designers from a firm specializing in this in 2003 - Chery Jaggi. The cost of the car is ten thousand dollars. 2004 - Chery Oriental Son (Eastar). The car from afar resembled Deo Magnus. The car included Chinese engineers' take on the business model: genuine leather, wood and chrome were used. 2005 - Chery M14 car with an open body. The model was shown at the exhibition as a convertible. Inside were two engines, and the cost did not exceed twenty thousand dollars. 2006 - serial production of turbo engines for cars of our own company. Additionally, the Chery A6 Coupe was introduced, but mass production of the car began in 2008. 2006 - a minivan was presented in the metropolis of China, put on the wheels of a passenger car. Original title Chery Riich 2. When creating a car, engineers paid attention to driving safety and fuel economy. 2006 - release of Chery B13 - a minivan with 7 passengers. Family car or "passenger bus" for travel. 2007 - Chery A1 and A3. Subcompact category, but unlike QQ (2003), the cars were provided with powerful engines. 2007 - Chery B21. Was shown in Moscow, was a sedan. The car has become, according to engineers, has become more reliable (compared to other models). The engine became 3-liter. 2007 - Chery A6CC. 2008 - Chery Faina NN. New version of Cherie "Q-Q" (2003). The car remained in the list of small cars in the leading positions. 2008 - Chery Tiggo - a small SUV. In the following years, an all-wheel drive version of the car was shown, which was inexpensive. The system was developed with foreign engineers. 2008 - B22 mass production is launched (mentioned above). 2008 - Chery Riich 8 - a minibus with a five-meter length. The position of the seats in the car can change. 2009 - Chery A13, which replaced the Amulet. In the following years, the Zaporozhets was developed, created at the Moscow plant. He was severely tested. Questions and Answers: Whose car is Chery's brand? Cherry brand models belong to a Chinese automobile manufacturer. The brand's subsidiary is Chery Jaguar Land Rover. The parent company is Chery Holdings. Where is Cherie made? The bulk of the cars are assembled directly in China due to cheap labor and the availability of components.