Automotive brand stories

  • Automotive brand stories

    Lifan brand history

    Lifan is a car brand founded in 1992 and owned by a large Chinese company. The headquarters is located in the Chinese city of Chongqing. Initially, the company was called Chongqing Hongda Auto Fittings Research Center and the main occupation was the repair of motorcycles. The company has only 9 employees. After, she was already engaged in the production of motorcycles. The company developed rapidly, and in 1997 ranked 5th in China in terms of motorcycle production and was renamed Lifan Industry Group. The expansion took place not only in the state and branches, but also in the areas of activity: from now on, the company specialized in the production of scooters, motorcycles, and in the near future - trucks, buses and cars. In a short period of time, the company had…

  • Automotive brand stories

    Datsun history

    In 1930, the first car produced under the Datsun brand was produced. It was this company that experienced several starting points in its history at once. Almost 90 years have passed since then, and now let's talk about what this car and brand showed the world. Founder According to history, the history of the automobile brand Datsun dates back to 1911. Masujiro Hashimoto can rightfully be considered the founder of the company. After graduating from a technical university with honors, he went to study further in the United States. There Hashimoto studied engineering and technical sciences. Upon returning, the young scientist wanted to open his own car production. The first cars that were built under the leadership of Hashimoto were called DAT. This name was in honor of his first investors "Kaisin-sha" Kinjiro...

  • Automotive brand stories

    Jaguar, history – Auto Story

    Sportiness and elegance: for more than 90 years these have been the strengths of automobiles. jaguar. This brand (which, among other things, boasts record successes at the 24 Hours of Le Mans among British manufacturers) has survived all the crises of the British car industry and is still one of the few able to withstand the German "premium" brands. Let's find out his story together. Jaguar history The history of the jaguar officially begins in September 1922, when William Lyons (motorcycle enthusiast) and William Walmsley (sidecar builder) got together and found the Swallow Sidecar Company. This company, originally specialized in the production of two-wheelers, achieved great success in the second half of the 20s with the creation of body shops for the Austin Seven, aimed at customers who like to stand out, but…

  • Automotive brand stories

    The history of the Detroit Electric brand

    The Detroit Electric car brand is produced by Anderson Electric Car Company. It was founded in 1907 and quickly became a leader in its industry. The company specializes in the production of electric vehicles, so it has a separate niche in the modern market. Today, many models from the early years of the company can be seen in popular museums, and older versions can be purchased for huge sums that only collectors and very wealthy people can afford. Cars became a symbol of automotive production at the beginning of the 2016th century and won the genuine interest of car lovers, as they were a real sensation in those days. Today, “Detroit Electric” is already considered history, despite the fact that in XNUMX only one was released ...

  • Automotive brand stories

    Toyota, history – Auto Story

    Toyota, which celebrated its 2012th anniversary in 75, is one of the most important automotive brands in the world. Let's discover together the brand's history of economic success and technological innovation. Toyota, history La Toyota was officially born in 1933, which is when the Toyoda Automatic Loom, a company founded in 1890 to manufacture looms, opened a branch focused on automobiles. At the head of this section is Kiichiro Toyodashyn Sakichi (the first founder of the company). In 1934, the first engine was built: The type is a 3.4 hp, 62-litre, inline-six engine copied from a 1929 Chevrolet model that was installed in 1935 on an A1 prototype, and a few months ...

  • Automotive brand stories

    Chrysler history

    Chrysler is an American automobile company that manufactures passenger cars, pickup trucks and accessories. In addition, the company is engaged in the production of electronic and aviation products. In 1998, there was a merger with Daimler-Benz. As a result, the Daimler-Chrysler company was formed. In 2014, Chrysler became part of the Italian automobile concern Fiat. Then the company returned to the Big Detroit Three, which also includes Ford and General Motors. Over the years of its existence, the automaker has experienced rapid ups and downs, followed by stagnation and even the risk of bankruptcy. But the automaker is always reborn, does not lose its individuality, has a long history and to this day maintains a leading position in the global car market. Founder The founder of the company is engineer and entrepreneur Walter Chrysler. He created it in 1924 as a result of the reorganization ...

  • Automotive brand stories

    History of the Maserati car brand

    The Italian automobile company Maserati specializes in the production of sports cars with a spectacular appearance, original design and excellent technical characteristics. The company is part of one of the world's largest automotive corporations "FIAT". If many car brands were created thanks to the implementation of the ideas of one person, then the same cannot be said about Maserati. After all, the company is the result of the work of several brothers, each of whom made his own individual contribution to its development. The Maserati brand is well-known to many and is associated with premium cars, with beautiful and unusual racing cars. The history of the emergence and development of the company is interesting. Founder The future founders of the Maserati automobile company were born in the family of Rudolfo and Carolina Maserati. Seven children were born in the family, but one of ...

  • Automotive brand stories

    History of the DS automobile brand

    The history of the DS Automobiles brand originates from a completely different company and Citroën brand. Under this name, relatively young cars are sold that have not yet had time to spread to the world market. Passenger cars belong to the premium segment, so it is quite difficult for the company to compete with other manufacturers. The history of this brand began more than 100 years ago and was interrupted literally after the release of the first car - this was prevented by the war. However, even in such difficult years, Citroën employees continued to work, dreaming that a unique car would soon enter the market. They believed that he could make a real revolution, and guessed it - the first model became a cult. Moreover, mechanisms unique for those times helped save the president's life, which ...

  • Automotive brand stories

    The history of the Aston Martin car brand

    Aston Martin is an English car manufacturing company. The headquarters is located in Newport Pannell. Specialization is aimed at the production of expensive hand-assembled sports cars. It is a division of Ford Motor Company. The history of the company dates back to 1914, when two English engineers Lionel Martin and Robert Bamford decided to create a sports car. Initially, the brand name was created on the basis of the names of two engineers, but the name “Aston Martin” appeared in memory of the event when Lionel Martin won the first prize in the Aston racing competition on the first model of the legendary sports car created. The projects of the first cars were created exclusively for sports, as they were produced for racing events. The constant participation of Aston Martin models in racing allowed the company to gain experience and conduct technical analysis ...

  • Automotive brand stories

    The history of the compact Fiat – Auto Story

    For over 35 years the compact Fiat has been accompanying motorists (especially Italians) who are looking for cars that are more spacious than the traditional small ones, with a good price / quality ratio. Currently on the market is a model of the Turin company - the second generation of the Fiat Bravo - will be released in 2007: it has an aggressive design, but also a roomy trunk, it shares the floor with the ancestor of the Stylus and with the "cousin" Lancia Delta, the Motori range on at launch, it includes five units: three 1.4 petrol engines with a capacity of 90, 120 and 150 hp. and two 1.9 Multijet turbodiesel engines with 120 and 150 hp. In 2008, the most advanced 1.6 MJT diesel engines with 105 and 120 hp debuted, and…

  • Automotive brand stories

    History of the Great Wall car brand

    Great Wall Motors Company is China's largest automobile manufacturing company. The company got its name in honor of the Great Wall of China. This relatively young company was founded in 1976 and in a short period of time has achieved tremendous success, establishing itself as the largest manufacturer in the automotive industry. The first specificity of the company was the production of trucks. Initially, the company assembled cars under license from other companies. A little later, the company opened its own design department. In 1991, Great Wall produced its first cargo-type minibus. And in 1996, taking a model from Toyota Company as a basis, she created her first Deer passenger car, equipped with a pickup truck body. This model is quite well in demand and is especially common in…

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    The history of the Volvo car brand

    Volvo has built a reputation as an automaker that builds cars, trucks and specialty vehicles that are highly reliable. The brand has repeatedly received awards for the development of reliable automotive security systems. At one time, the car of this brand was recognized as the safest in the world. Although the brand has always existed as a separate division of certain concerns, for many motorists it is an independent company whose models deserve special attention. Here is the story of this automobile manufacturer, which is now part of the Geely holding (we already talked about this automaker a little earlier). Founder 1920s in the United States and Europe almost simultaneously growing interest in the manufacture of mechanical tools. In the 23rd year, an automobile exhibition is held in the Swedish city of Gothenburg. This event served...

  • Automotive brand stories

    History of the BYD car brand

    Today's car lines are replete with different makes and models. Every day more and more four-wheeled vehicles are being produced with new features from different brands. Today we get acquainted with one of the leaders of the Chinese automobile industry - the BYD brand. This company produces a wide range of sizes from subcompact and electric vehicles to premium business sedans. BYD cars have a fairly high degree of safety, which is confirmed by various crash tests. Founder The origin of the brand goes back to 2003. It was at that time that the bankrupt company Tsinchuan Auto LTD was bought out by a small company that produced batteries for mobile phones. The BYD range then included the only car model - Flyer, which was produced in 2001. Despite this, a company that had a rich automotive history and new management...

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    History of the Skoda car brand

    The automaker Skoda is one of the most famous brands in the world that manufactures passenger cars, as well as mid-range crossovers. The company's headquarters is located in Mladá Boleslav, Czech Republic. Until 1991, the company was an industrial conglomerate, which was formed in 1925, and until that moment was a small factory of Laurin & Klement. Today it is part of VAG (more details about the group are described in a separate review). History of Skoda The founding of the world-famous automaker has a bit of a curious backstory. The ninth century ended. The Czech bookseller Vláclav Klement buys an expensive foreign bicycle, but soon there were problems with the product, which the manufacturer refused to fix. In order to "punish" the unscrupulous manufacturer, Vlaclav, along with his namesake, Laurin (was a well-known mechanic in that area, and ...

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    History of the car brand Citroen

    Citroen is a well-known French brand headquartered in the cultural capital of the world, Paris. The company is part of the Peugeot-Citroen concern. Not so long ago, the company began active cooperation with the Chinese company Dongfeng, thanks to which the brand's cars receive high-tech equipment. However, it all started very modestly. Here is the story of a brand famous all over the world, which contains several sad situations that lead the management to a dead end. Founder In 1878, Andre was born in the Citroen family, which has Ukrainian roots. After receiving a technical education, a young specialist gets a job at a small company that manufactured spare parts for steam locomotives. Gradually the master developed. The accumulated experience and good managerial abilities helped him get the position of director of the technical department at the Mors plant. During the First World War, the factory...

  • Automotive brand stories

    History of the Land Rover brand

    Land Rover produces high-quality premium cars that are characterized by increased cross-country ability. For many years, the brand has maintained its reputation by working on old versions and introducing new cars. Land Rover is regarded as a globally respected brand with research and development to reduce air emissions. Not the last place is occupied by hybrid mechanisms and novelties that accelerate the development of the entire automotive industry. Founder The history of the foundation of the brand is closely connected with the name of Maurice Carrie Wilk. He worked as the technical director of the Rover Company Ltd, but the very idea of ​​\u13b\uXNUMXbcreating a new type of car did not belong to him. Land Rover can be called a family business, as the director's older brother Spencer Bernau Wilkes worked for us. He worked on his business for XNUMX years, led ...