Bridgestone introduced new products at the Nurburgring

The Japanese company showcases POTENZA, its global premium brand.

Bridgestone has unveiled several products at a four-day fan show at the ADAC Zurich 24-hour race at the Nürburgring in Germany from May 26-29 this year.

The Nurburgring is world renowned for its challenging development environment for car manufacturers. For Bridgestone, the story begins with the development of original equipment for cars. Porsche and Ferrari in the 80s when Japanese tires were first used as original equipment for these models. Since then, the Nürburgring has become an important site for the development of tires and motorsport for Bridgestone.

At the company's booth, particularly in a dedicated corner of Bridgestone Motorsports × POTENZA history, Bridgestone is showcasing POTENZA, its global premium brand designed specifically for track racing, including the Nürburgring. The Interactive Zone showcased Bridgestone's motorsport heritage that helped develop the technology used at POTENZA. In this way, the company once again conveyed its passion for motorsport to all the fans present.

Highlights of the exhibition:

Motorsport / POTENZA area

In addition to displaying the POTENZA product range, as well as several vehicles fitted with POTENZA tires, the zone captured the attention of fans by introducing them to Bridgestone's 30-year motorsport history through the interactive Bridgestone Motor Sports × POTENZA History Corner. The show uses historic products and materials – primarily for the European market – to highlight the longstanding relationship between Bridgestone and motorsport.

DRIVEGUARD area

Bridgestone DRIVEGUARD tires use Run-Flat Technology (RFT), which allows drivers to continue driving for 80 km at up to 80 km / h after a tire deflates or has lost pressure. The exhibition demonstrates the virtues of DRIVEGUARD through hands-on demonstrations, virtual reality experiences, and other exhibition venues.

In addition to the company's fanbase efforts, Bridgestone provided racing car tires during the ADAC Zurich 24 Hour Race, one of the largest motorsport events, attracting around 200 visitors annually. Toyota Motor Corporation for the 10th consecutive year.

Through various activities in the field of motorsport, incl. A 24-hour race at ADAC Zurich, Bridgestone continued to fuel the dreams, passions and emotions of racing fans.

2020-08-30