Audi

Audi
Name:AUDI
Year of foundation:1932
Founders:August Horch
Belongs:Volkswagen Group
Location:GermanyIngolstadt
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Audi

History of the Audi car brand

ContentsFounderEmblemHistory of the car in modelsQuestions and answers: One of the most famous cars in the world are the models produced by Audi. The brand is part of the VAG concern as a separate division. How did the German car enthusiast organize his small business to become one of the world's leading car manufacturers? Founder The history of Audi begins in 1899 with a small company, which consisted of eleven employees. The head of this small production was August Horch. Prior to that, the young engineer worked at the plant of the leading automotive developer K. Benz. August started with the engine development department, and later he headed the production department, which produces new cars. The engineer used the experience gained in order to found his own company. She received the name Horch & Cie. She was based in the city of Ehrenfeld. Five years later, the company became a joint-stock company, headquartered in Zwickau. 1909 was an important milestone in the creation of today's most famous automobile brand. The company creates an engine that brought a lot of problems to both the head of the company and his companions. Since August could not come to terms with the disagreements in the team, he decided to leave him and found another company. Horch tried to name the new firm after himself, but his competitors challenged this right. This forced the engineer to come up with a new name. It didn't take long to think. He used the literal translation of his last name into Latin (the word "Listen"). Thus, in the history of the automotive industry, the future auto giant Audi was born. Emblem The logo in the form of four rings appeared as a result of the global crisis. Not a single automaker could create their models in the usual way. Many companies needed loans from state-owned banks. However, the loans were very small and the interest was too high. Because of this, many faced a choice: either declare their bankruptcy, or conclude a cooperation agreement with competitors. Something similar happened with Audi. Not wanting to give up, and also in an effort to stay afloat, Horch agreed to the terms of the Saxon Bank - to merge with some companies. The list includes contemporaries of the young enterprise: DKW, Horch and Wanderer. Since four companies had equal rights to participate in the development of new models, this logo was chosen - four intertwined rings of the same size. So that no companion would interfere with the others, each of them was assigned a separate class of vehicles: Horch was responsible for premium cars; DKW was involved in the development of motorcycles; Audi was responsible for the production of sports cars that were raced; Wanderer produced middle class models. In fact, each brand continued to work individually, but all had the right to use the common logo of Auto Union AG. In 1941, the war broke out, which cut off the oxygen to all automakers, with the exception of those who worked on the creation of military equipment. During this period, the company lost almost all of its warehouses and factories. This forced the management to decide to collect the surviving remnants of production, and transport them to Bavaria. Post-war reconstruction began with an auto parts warehouse in the city of Ingolstadt. In 1958, in order to save the company, the management decided to come under the control of the Daimler-Benz concern. Another milestone in the history of the automaker is 1964, when the transition is under the leadership of Volkswagen, where the brand still exists as a separate division. The General Directorate decided to leave the name of the Audi brand, which saves it, because in the post-war period, no one needed sports cars. This was the reason why, until 1965, all vehicles were labeled NSU or DKW. In the period from 69th to 85th, a badge with a black oval was fixed on the radiator grille of cars, inside which there was an inscription with the name of the brand. The history of the car in models Here is a brief excursion into the history of the German automaker: 1900 - the first Horch car - a two-cylinder engine was installed under the hood of the car, the power of which was up to five horsepower. The maximum speed of transport was only 60 km / h. Drive - rear. 1902 - modification of the previous car. This time it was a transport equipped with a driveline. Behind it comes the 4-cylinder model with 20 hp. 1903 is the fourth model that already appears in Zwickau. The car received a 2,6-liter engine, as well as a three-position transmission. 1910 - The official appearance of the Audi brand. In that year, the first model appeared, which was called A. Over the next twenty years, the company updated its models, the brand gained popularity by creating efficient and fast cars, which often took part in races. 1927 - Sports Type R is released. The car accelerated to 100 kilometers per hour. The power of the power unit had an identical figure - one hundred horses. 1928 - DKW takes over, but the logo remains. 1950 - the first post-war car of the Auto Union AG brand - the DKW F89P car. 1958-1964 the company passes under the leadership of various automakers who did not care much about maintaining the original brand. So, initially the leadership of the VW concern was not interested in developing the absorbed brand, so the company's production facilities were engaged in the production of the Zhukov, which was popular at that time. The head of the design bureau does not want to put up with the current situation, and secretly develops his own model. It was a front-engine car, the unit of which was equipped with water cooling (at that time, all cars were rear-engine air-cooled). Thanks to the development, VW switched from bored humpbacked small cars to exclusive and comfortable cars. Audi-100 received a sedan body (for 2 and 4 doors) and a coupe. In the engine compartment (this was already the front section of the body, and not the rear-engine modification, as before), an internal combustion engine was installed, the volume of which was 1,8 liters. 1970 - The increasingly popular cars were also equipped with automatic transmissions. 1970 - the conquest of the American market. The Super90 and Audi80 models are imported into the USA. 1973 - the famous 100 received a restyled modification (how restyling differs from the new generation is described separately). 1974 - The style of the company changes with the arrival of Ferdinand Piëch as chief designer of the department. 1976 - development of an innovative 5-cylinder internal combustion engine. 1979 - The development of a new 2,2-liter turbocharged power unit was completed. He developed a power of two hundred horses. 1980 - the Geneva Motor Show introduced a novelty - Audi with a chip on the trunk lid "quattro". It was an ordinary car in the back of an 80, which could be equipped with a special transmission. The system had all-wheel drive. The development was carried out for four years. The model made a real sensation, because it was the first passenger car with all-wheel drive (before that, the system was used exclusively in trucks). 1980-1987 The four-ring logo gains popularity with a series of victories in the WRC class rally (details on this type of competition are described in a separate article). Thanks to its popularity in the automotive world, Audi began to be perceived as a separate automaker. The first victory, despite the skeptical opinion of critics (the fact is that the four-wheel drive car was much heavier than its opponents), was brought by a crew consisting of Fabrice Pons and Michel Mouton. 1982 - start of production of road all-wheel drive models. Prior to this, only rally cars were equipped with the Quattro system. 1985 - The independent company Audi AG was registered. The headquarters was located in the city of Ingolstadt. The division was initiated by the head of the department, F. I was drinking. 1986 - Audi80 in the back of the B3. The “barrel” model immediately attracted motorists with its original design and lightweight body. The car already had its own platform (before, the car was assembled on an identical chassis as the Passat). 1993 - the new group began to include British (Cosworth), Hungarian, Brazilian, Italian (Lamborghini) and Spanish (Seat) small companies. Until 1997, the company was engaged in facelifting ready-made models 80 and 100, expanding the range of engines, and also creating two new models - A4 and A8. In the same period, the creation of the A3 in the hatchback body, as well as the A6 executive sedan with a diesel unit, is being completed. 1998 - the only car that was equipped with an internal combustion engine running on diesel fuel appears on the market - the Audi A8. In the same year, a TT sports car in a coupe body was demonstrated at the Geneva Motor Show, which the following year received a roadster body (the features of this type of body are described here), a turbocharged engine and an automatic transmission. Buyers were offered two options - front-wheel drive or all-wheel drive. 1999 - The brand debuts at the XNUMX-hour race at Le Mans. The 2000s were marked by the brand's emergence as a leader among automakers. The concept of "German quality" began to be associated with the machines of this brand. 2005 - The world receives the first SUV from the German manufacturer - Q7. The car had permanent all-wheel drive, a 6-position automatic and electronic assistants (for example, when changing lanes). 2006 - The R10 TDI diesel wins the XNUMX-hour Le Mans competition. 2008 - The circulation of the brand's cars exceeded one million in a year. 2012 - The European 24 hour race is won by Audi's hybrid R18 e-tron equipped with the Quattro system. Recently, the company has been the main partner of the Volkswagen concern, and provides significant financial support to the well-known auto holding. Today, the brand is improving existing models, as well as developing electric vehicles. At the end of the review, we offer you to get acquainted with the rarest models from Audi: Questions and Answers: Which country produces Audi? The brand is managed by the German parent company Volkswagen Group. The headquarters is located in the city of Ingolstadt (Germany). In which city is the Audi factory located? Seven factories where Audi cars are assembled are located in different countries of the world. In addition to factories in Germany, assembly takes place at factories in Belgium, Russia, Slovakia and South Africa. How did the Audi brand appear? After an unsuccessful cooperation in the automotive industry, August Horch founds his own company (1909) and calls it Audi (a synonym for Horch - "listen").

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